By Emily Rogers April 2025 Tracking metrics and Key Performance Indicators (KPIs) is more than just a numbers game. It yields strategic decision making and propels business growth. At Rasor, we are analytics obsessed, because we see how much measurement matters. From tracking social media progress, improving eblast open rates and tracking pertinent website traffic […]
By Emily Rogers, Digital Account Executive January, 2024 Long before the internet and social media existed, the desire for human connection was something that people all around the world strived for. People gathered around campfires and kitchens telling stories and growing closer. Fast forward to the 21st century, and this still is the case, with […]
By Lynn Corbitt, Account Executive Like it or not, social media is an important part of business – of marketing. Yes, it can be a headache and a place where people like to complain from behind the anonymity of their computer screens, but it can also be a way to connect with customers, stakeholders […]
Victoria Knepp, Consultant Recently, the Rasor team got an email from Lynn Corbitt about another – yes another – Facebook algorithm update. Three things: One, Lynn is awesome. She keeps us all up to date on the latest industry and client news. In case you’re wondering, she’s also kind, funny, and super cool. (Go […]
By Lauren Reed, Intern Facebook is a great place to spread awareness. According to Pew Research Center, 69% of Americans have a Facebook account and 49% of those users log on multiple times a day. Ads on Facebook are easy to make via Facebook’s ad program and can be cheaper than more traditional media […]
By Libby Esterle, Senior Account Executive Back in the day when I started in this industry, paid marketing (advertising) and non-paid marketing (PR, editorial/media relations/etc.) were separate animals and, as a result, advertising wasn’t typically something a traditional PR agency was involved with. In fact, when I moved to Cincinnati in 1999, I worked […]
By Lauren Reed, Intern Since the development and growth of TikTok, short-form videos have become the next big thing. These videos catch users’ attention and have no problem keeping it due to their snack-sized length. One of the first apps to feature short-form videos was Vine, released in 2013. The internet loved Vine’s simple […]
By Lynn Corbitt, Account Executive Instagram can be an important tool to have in your marketing strategy, especially if your audience is between the ages of 18 and 44 and lives in a suburban or urban area. There are plenty more demographic insights to explore, if you’re into that sort of thing. If you […]
By Lynn Corbitt, Account Executive Whether you’re an Instagram expert or just getting started, it’s no secret that the app can be a great place for businesses to connect with their audience and thrive. When you use Instagram for marketing, though, it’s a little different than using it for fun on your personal account. […]
By Matt Fickenworth, Account Associate
Is it just us, or is the digital world transforming every week? The constant evolution of social media, AI, and VR are just a few of the pivotal pieces in the story of change over the last few months. And one of the most confusing, challenging topics to grasp? The metaverse.
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