By Erika Turan, APR, Senior Account Executive Just about every month for the past couple of years, I’ve received an unassuming-looking envelope in the mail from a local plumbing company. Contained within isn’t a flashy card about fast service or expertise. There’s no coupon for a discount. In fact, there’s usually not a single mention […]
By Jimmy Caccamo, Account Associate On February 18, Huffington Post unleashed its new political satire show, “The HuffPost Show,” onto the world. While I’m sure the Huffington Post found only the best comics, writers and hosts to build this, I can only wonder whether their strategic move will hurt their overall brand. The Huffington Post […]
By Libby Esterle, Senior Account Executive As part of a Cincinnati-based marketing and communications agency, writing is at the heart of what we do. It serves as the basis for almost everything – from new business proposals to strategic marketing plan development to press releases to website copy. So, not surprisingly, spelling is also a […]
By Kasi Detmer, Account Associate Our digital world has completely changed the way that we interact with each other, personally and professionally. […]
By Erika Turan, APR, Senior Account Executive My son is a Cub Scout, and I’ve learned in his four years as a scout to simply not question his resolve when it comes to selling popcorn. Popcorn sales are a fall tradition for scouts. An overwhelming percentage of profits goes back to the neighborhood pack and […]
By Jimmy Caccamo, Account Associate I work at Rasor Marketing Communications, a Cincinnati marketing and communications firm. Content marketing presents itself in some form to us every day whether it is for a client or internally, so I’ve developed quite the relationship with it. Content marketing can be demanding, but there is a secret to […]
By Jimmy Caccamo, Account Associate To be an effective communicator you will need an audience (and I’m not talking about the audience of stuffed animals you entertained in second grade.) Today, businesses are trying to get in front of consumers in creative ways, yet the mass communication channels that existed 10 years ago are not […]
By Erika Turan, APR, Senior Account Executive Special events are a core tool in marketing and communications and can be a great way to connect your audience to your product or service. The events themselves can run the gamut from an open house to a public seminar to a gala. And while events can play […]
By Erika Turan, APR, Senior Account Executive Just when exactly did a lowly gourd previously known only for its ability to both be carved to decorate a front porch and cooked to fill a pie become a marketing juggernaut? The exact date is unknown, but my work at a Cincinnati marketing agency got me pondering […]
By: Erika Turan, APR, Senior Account Executive In a world where buzz words like “align,” “digital optimization” and “brand speak” get tossed around like salad, it can be alarmingly easy to lose sight of the basics. At our Cincinnati-based marketing communications agency, we think it’s important to not only focus on the complex strategy, but […]
