Erika Turan, APR Senior account Executive There are a certain percentage of disclaimers added to advertising and marketing that make me wonder just what the marketer was thinking when it was added. Well, in all likelihood, it wasn’t the marketer, it was probably someone in the legal department. Either way, it doesn’t really matter who […]
By Libby Esterle Senior Account Executive When we first got our DVR, I was in heaven. Even though I fought it for awhile (although I can no longer image WHY I fought it – I think I was worried I would start watching TOO much TV at the time. Silly Libby.), I quickly learned to […]
By Erika Turan Senior Account Executive For 15 years, I worked in corporate public relations and marketing departments. Some were big, some were small. But they gave me a unique perspective now that I work on the other side of the coin in a marketing agency. So as someone who was once in your shoes, […]
By Libby Esterle Senior Account Executive You know something is more than just a passing trend if The Disney Channel latches on it to enough to create an entire series. Case in point? The newly-aired “Dog with a Blog” show. And not only does Stan the dog blog, he talks, too! So, what used to […]
By Kaity Dunn Account Associate Infographics (information graphics) are a great way to show complicated content in a streamlined, easy-to-read form. They combine images with data and facts in a visually appealing format. Below are five fun infographics links: • Infographipedia.com – This is an infographics search engine where you can search thousands of infographics […]
By Erika Turan, APR Senior Account Executive In a previous life, I worked in the public relations and marketing department of one of Cincinnati’s largest companies. With more than 12,000 employees, 30 of them in the marketing department, there was plenty of work to be done. I volunteered to coordinate our department’s internship program, and […]
By Kaity Dunn Account Associate I’m in the middle of reading Chip Heath and Dan Heath’s New York Times bestseller, Made to Stick: Why Some Ideas Survive and Others Die. In Made to Stick, the Heath brothers write about what makes some ideas “sticky.” A sticky idea is one that is understood, memorable and impactful. […]
By Erika Turan, APR Senior Account Executive Achoo! It’s cold and flu season. Despite my affinity for hand sanitizer and Clorox wipes, I recently caught a wicked cold. (Disclaimer: I’m a trooper, relatively speaking. I’m fortunate not to get sick all that often, and when I do get sick, I try to bounce back quickly). […]
By Haley Taylor, Project Manager Music memory, you ask? That is my term for those curious moments in life when you hear a song and it immediately takes you to a place or time months or even years ago. I am one of those people who can frequently tell you what song was playing when […]
By Kaity Dunn Account Associate I used to think the term “brand” only applied to businesses or goods. However, with the surge of online platforms made for individual expression, the term “personal brand” has appeared to name the obligation we have to identify ourselves in this connected world. Of course our online presence is important, […]
