Tag Archives: Marketing

8 Aug

The Difference Between Public Relations and Marketing

Kaity Dunn Account Associate Often when I’m spreading the word at networking events about RMC capabilities as a Cincinnati public relations agency, I receive confused looks when I explain that I work in public relations. One person I met recently responded with, “Public relations? Isn’t that just emailing?” Unfortunately he asked me this just as […]

6 Aug

Is Google Good or Evil?

Jimmy Caccamo Intern Google is an internet titan. It has acquired over 51 companies and supplied consumers with dozens of apps. It has turned its company name into a consistently used verb and with the continuous innovations Google has given the world many life altering products, and it has made information more accessible and everyday […]

1 Aug
25 Jul
23 Jul

How to Get the Best from Customer Service (or, You Get More Flies With Honey Than Vinegar)

By Libby Hagedon Social Media Strategist There comes a time when you’re working on a project and you find yourself stuck. It could be setting up a new TV, putting together a 176-piece IKEA table or in my case, trying to work out the final details of our new e-newsletter. And when you get stuck, […]

9 Jul

Are you cultivating resilience?

Erika Turan, APR Senior Account Executive   Are you cultivating resilience? Kanye West would tell you “that that that that don’t kill you, will only make you stronger”   Employers typically work hard to create an engaged workforce, with focus on creating cultures that reward hard work and mining enthusiasm for the work that needs […]

5 Jul

Things I Can’t Live Without…and You Need Them Too! Part One

By Becky Fickenworth, APR Counselor and Project Manager I’m not what you’d consider an early adopter. You won’t find me camping out in line for the latest iPhone, saving my money to buy the latest fashion trend and I don’t think twice about buying used books or used cars. Not because I’m “afraid” of the […]

2 Jul

When Sexy is Funny, Good Things Happen

By Erika Turan, APR Senior Account Executive When did “sex sells” become the mantra for advertising? I can’t prove it, but I think I can make a convincing argument that there are some Egyptian hieroglyphics out there of a voluptuous young woman who wants to sell cat embalming for your personal tomb. Whenever it started, […]

26 Jun

Using Talking Points? Better Tell the Employees What to Do With Them

By Erika Turan, APR Senior Account Executive I went to the grocery store the other day. I shop at a mega grocery store chain, and I really dig the place. Prices are good, people are friendly, and selection is great. Recently, the chain announced a change in its coupon policy. I’m a haphazard couponer at […]

20 Jun

4 More Tips to Create a Great Internship Program

By Erika Turan, APR Senior Account Executive In a previous blog, I offered four tips to create a great internship program based on the experience I’ve had supervising interns for many years. Here are four more tips: 1.Make your intern feel welcome When I was in college, I spent a semester away from my school […]