Autumn Grace Peterson, Account Associate Category: Social Media Over the past few years, Twitter has become much less of a pre-teen hub for duck face pictures and sassy sub-tweeting and much more of a platform for business communication. As a business or a professional, you want to make sure you’re putting your best foot forward. […]
By Christa Skiles You’ve probably heard the adage, “Write what you know.” But, when you’re a communications professional at a full-service marketing and public relations agency, more often than not you’re called upon to write about a diverse array of topics, many of which you probably won’t know much about at the start of your engagement. That’s OK, and maybe even […]
By Erika Turan Case studies are an integral part of a marketer’s arsenal, helping to convey compelling information about a brand, product or service. With the ability to transcend a number of industries, from hotels to healthcare to manufacturing, their applicability is endless. Our award-winning Cincinnati marketing agency creates them for an array of clients, […]
Autumn Grace Peterson, Account Associate I’m not sure what’s been increasing faster recently: the temperature or my workload. The only thing that has been keeping me sane this summer season is an abundance of lists. I continuously update a large ongoing list with a variety of tasks ranging from replying to an email to larger projects. Admittedly, this mammoth record of responsibilities can […]
By Laura Whitman, APR, Community Relations Consultant Many things go into creating interesting and visually-compelling communications materials. From targeted email and social media updates to newsletters, posters and handouts, strong visuals– especially photos—are an important tool for grabbing the public’s attention and clearly communicating your messages. To ensure that your project photos are […]
By Ian Marker, Account Associate If you’ve read my last blog, Instagram: What’s in Your Branding Toolbox?, you know an Instagram page is a great place for a business to express its brand using pictures to convey an identity. Strategic planning and focus is involved when trying to curate the perfect-looking page for your brand. But life isn’t perfect and, to […]
By Libby Esterle, Senior Account Executive Recently, I wrote a blog about Pay-Per-Click (PPC) ads, discussing what PPC ads are, how they work and the advantages of running a PPC (also called Google AdWords or paid search) campaign. As discussed, PPC is a great, fast and easy way to improve your search rankings by moving your […]
Autumn Grace Peterson, Account Associate Graduation season is upon us. One thing that terrified me a year ago, when I graduated, was the fear that I would cease to learn. Miami University, my alma mater, is a liberal arts school which gave me the opportunity to study a variety of subjects. I wondered, “if I am doing similar […]
By Ian Marker, Account Associate We’ve all seen those social media accounts that have their act together. Beautiful images help tell the story of a brand. Today, we live in a world driven by pictures. We scour the internet at work seeing pictures from our last Google search, become annoyed with pop-up advertisements of the newest perfume from Macy’s and to […]
By Libby Esterle, Senior Account Executive I recently ran across an article in Ad Age (a popular outlet for those of us who work in the marketing and communications field) that listed, in their opinion at least, the most interesting ad campaigns of the 21st century. The article got me thinking about what ads I remember well throughout the years and why they stick […]
