Category Archives: Uncategorized

21 Mar

Instagram: What’s in Your Branding Toolbox?

Three brands on Instagram that you need to see  By Ian Marker, Account Associate    Working for an award-winning Cincinnati marketing and communications agency has allowed me to utilize multiple social media platforms to advance our clients’ businesses. From Facebook to Pinterest, we know that social media is useful, free and here to stay. But if you were to ask me my […]

14 Mar

What Can Marketers Learn from Trap Music?

By: Autumn Grace Peterson, Account Associate  Trap music serves to remind us of the value of being authentic; that not everything has to be hyper-produced and photoshopped to perfection. Curious? Read on!  Every young professional has their own way of preparing for the workday. Some people prefer yoga, maybe a peaceful cup of coffee, or even a […]

1 Feb

You Need a Reason to Believe if You Want Your Marketing to Make an Impact

By Erika Turan   I’ve been a PR and marketing practitioner for more than 20 years now, the past seven years at this awesome, award-winning marketing and public relations agency in Cincinnati. I’ve seen a lot. I’ve done a lot. Some things have worked. Some things have failed miserably. Much like anything in life, there […]

10 Jan
20 Dec

A Few of Our Favorite Things

It’s time for Rasor’s annual list of Favorite Things. It’s just like Oprah’s list, just not quite as famous. From puppies to hippos to beer, we cover it all. We wish you and yours a warm and happy holiday season.  Fiona, the baby hippo. And if you don’t love her too, we can’t be friends anymore. The newly re-opened Music […]

18 Dec

Taking a Peek Behind the Curtain

As a marketing and PR professional for an award-winning, Cincinnati-based agency, most of the time I work behind the scenes on my clients, so to speak. From ghost writing articles to conducting research to coordinating design for materials and outreach efforts, I am not front and center—and that is just fine with me.   In fact, growing up my mom always wanted me to become an on-air […]

29 Nov

Plants and happiness in the office

A purple orchid sits on my desk near the window. Its silent, natural beauty a sharp contrast to the practical, functional tools I have on my desk. Sometimes while I’m looking around in exasperation when the printer is acting up or my email won’t load fast enough, I’ll see the orchids and think, Well, at […]

15 Nov
1 Nov

Networking Ideas for Public Works Professionals

As the saying goes, it’s not what you know, it’s who you know. Below are networking ideas for public works professionals. Some of these ideas are specific to the Cincinnati region and Ohio, but you can most likely find something similar in your town and state.     Local Chambers   Business Chambers are always holding events where people with a variety of […]

25 Oct

Check Us Out! Rasor is Now a Member of the PRConsultants Group. Here’s What You Need to Know.

There are more than 22,000 public relations professionals in the United States. The need for expert communications counsel is growing, as is the need for PR professionals to be able to expand their reach nationwide. Our Cincinnati public relations agency is excited to announce that we are officially the second Ohio representative of PRConsultants Group (PRCG), a collaborative network of award-winning, senior-level public relations and […]