By Abby Brown, Creative Associate Last Sunday, countless American families sat on their couches with enormous amounts of cheese-coated carbs and enjoyed the Super Bowl. If you’re anything like the Rasor staff, you were watching for the ads (and the cheese-coated carbs). We had a blast live-tweeting the event, and here are a few of […]
By Abby Brown, Creative Associate Oh, the viral video. So simple, so…well, unpredictable. This new form of media, mysterious to many, has become a primary method for brands to communicate to a large audience. Ad Age recently released a list of The 20 Most Viral Ads of 2015, and the article made me question, what […]
Mashable’s article about Facebook features that should exist (such as an explanation with a relationship status change) got me thinking about notifications that I would like to see on Facebook: 1. If someone is posting a cryptic status update fishing for attention and responses, they should be required to show up in a different color […]
By Victoria Knepp, Account Associate When scrolling through your Facebook newsfeed you’re probably liking, commenting, posting and interacting with your friends…unless you’re stalking, in which case I promise I won’t judge. But if you pay close attention, not to the person you’re Facebook stalking, but to the person with whom you’re interacting, chances are you’ve […]
By Kasi Detmer, Account Associate I often find myself grumbling when writing tweets for marketing clients when I’m one character over the 140 limit. “But I NEED that hashtag, I NEED that word.” The character limit is what makes Twitter so amazing and so frustrating. Lately I’ve been fascinated by short stories that meet the […]
By Kasi Detmer, Account Associate With so much social media in everyone’s lives, the pressure is on to not get hidden from your friends’ timelines, or have your tweet skipped over. And we’re all a little tired of reading the same repetitive posts all of the time. Oh it’s raining outside? Bring on the 400 […]
By Kaity Dunn, Account Executive I don’t follow professional sports very closely, but this recent ABC News headline caught my attention: “#Flexball: The Unfortunate Hashtag That Appeared Behind Bill Belichick” In this article, the reporter writes that during a recent press conference, the New England Patriot’s head coach Bill Belichick was trying to address accusations […]
By Kasi Detmer, Account Associate Finally! Facebook has enabled the search bar with the ability to search for past posts. No more scrolling back through every single one of the last year’s posts, or trying to remember which album you saved a picture to while waiting for the 600 pictures to load so that you […]
By Kasi Detmer, Account Associate Forget working out! Social media is at the heart of what I love and as we near the end of 2014, I’ve created my list of social media resolutions: Try a new network. Sometimes I find myself in the trap that most folks do who were at a functioning age […]
By: Kaity Dunn, Account Associate Working for a Cincinnati marketing communications and PR agency means we have to keep our social media content strategies fresh and focused. The best way to decide what type of content to post to your social media channels is to first ask yourself and your company leadership this question: What […]
