The One Sentence Every Marketing Client Needs to Hear
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Category Archives: Marketing
27
Feb
12
Jan
Time to Check Your Brand Kit: 6 Elements You Should Prioritize
If you want your business to gain traction, your target market needs to have a clear understanding of who you are and what you do.
12
Nov
Authenticity Is Cooler Than the Starbucks Bearista Cup
At the time of this post, the cup is going for $1,000 on eBay and there have been physical fights in-store. So, why did this hype work?
23
Sep
Social Media Best Practices in 2025
September 2025 Social media is an integral part of any communications strategy. However, you’re likely trying to reach a range of different people, which means you’ll need to have a presence on multiple platforms. We recently hosted a media and social media training for one of our clients, and this is some of the content […]
19
Aug
The Rebirth of the Jingle: How to Use the Earworm in Modern Day Marketing
Jingles wiggle their way into our brains and never leave, thanks to the science behind catchiness and earworms. Though jingles might not be the pinnacle of marketing techniques in the modern day, the earworm can still work for you.
18
Jul
5 Ways to Tell if a Marketing Agency Can Help You
By Elyn Buscani July 2025 Hey marketers, we see you. We know that you’ve been overworked and stressed for too long, especially if you’re working in healthcare or hospitality marketing. And, although digital technology and automation are taking over more marketing functions, it has likely increased your workload. As Rasor’s business development lead, I call […]
20
May
What Does a $10 Million Cocktail Taste Like? (Hint: It’s Weird and Wonderful.)
By Erika Turan May 2025 My husband and I traveled to Las Vegas in early 2024 to see U2 at the Sphere. When the car rental agency in our hotel offered us a Tesla for the same price as something more forgettable, we said sure. Our plan was to spend our first day hiking before […]
14
Apr
Measurement Matters: A Client’s Viewpoint
By Emily Rogers April 2025 Tracking metrics and Key Performance Indicators (KPIs) is more than just a numbers game. It yields strategic decision making and propels business growth. At Rasor, we are analytics obsessed, because we see how much measurement matters. From tracking social media progress, improving eblast open rates and tracking pertinent website traffic […]
11
Mar
Catching Eyes and Turning Heads: 5 Tips to Create an Effective Informational Display
By Amy Clay March 2025 When you spend as much time planning and executing public meetings and open houses as the Rasor team does, you start to think in terms of how best to impart a lot of information to a diverse audience in a short time. While informational boards are often the tool of […]
18
Nov
Your Ad Here! A Short Guide to Effective Outdoor Advertising
By Libby Esterle November 2024 Awhile back I wrote a blog about effective (road trip) travel marketing that included a few examples of outdoor advertising and this gave me inspiration to expand on that here and share some tips. When it comes to outdoor, less really is more. Having said that, it can be tricky […]