By Libby Esterle, Senior Account Executive As a member of an award-winning Cincinnati-based marketing and communications agency, we aim to blog about topics that are A) of interest to our readers and B) also share some insights/key learnings and, most of the time, they are focused on best practices. This is not one of those […]
By Abby Brown, Creative Associate A few weeks ago, I had the dignified duty of dogsitting for my parents while they went on vacation. By “dignified duty,” I mean a wonderfully exhausting week of handling an animal that’s a bit more high-maintenance than my fat cat. Our resident employee who is allergic to dogs […]
What Cancelled TV Shows Can Teach Us About Marketing Engagement By Libby Esterle, Senior Account Executive Awhile back, I wrote a blog about simply losing interest in pinning oodles and oodles recipes, décor ideas and crafts that A) were really just taking up my time and B) things I actually NEVER went back and referenced […]
By Abby Brown, Creative Associate A day in the life of a Rasor employee includes many things: humorous banter between coworkers, lots of hard work for our fabulous clients, and most likely a conversation about cats. A pleasant office culture is key to any work environment, and ours is as pleasant as zoo babies hanging […]
By Victoria Knepp, Account Associate How many times have you been asked, “How do you keep yourself organized?” in a job interview? How many times have you asked yourself, “How can I keep myself organized?” Well, no matter who is asking the question, in the marketing communications world an automatic answer is a must. Working […]
By Erika Turan, Senior Account Executive A million years ago, one of my dearest friends and mentors gave me the best advice she would ever offer: keep a funny file at work. (OK, maybe it wasn’t the very best bit of advice she gave, given that she also told me my husband and I simply […]
By Abby Brown, Creative Associate Last Sunday, countless American families sat on their couches with enormous amounts of cheese-coated carbs and enjoyed the Super Bowl. If you’re anything like the Rasor staff, you were watching for the ads (and the cheese-coated carbs). We had a blast live-tweeting the event, and here are a few of […]
By Abby Brown, Creative Associate One of the things I love about working at Rasor is that my fellow employees value design. Being our in-house designer, it’s wonderful to work with people who are open to and excited about how design can strengthen our ideas. Marketing and design are so interconnected, yet many people disregard […]
By Kaity Dunn, Account Executive Part of the work that I do for this Cincinnati public relations and marketing firm requires that I work alone at my computer for most of the day. While I’m processing an idea for a writing project or keeping track of my task list, sometimes I say the things I’m […]
By Victoria Knepp, Account Associate As a graduate with degrees in public relations and advertising, I like to think I am a master of knowing the difference between the two, but also knowing they are hopelessly intertwined. Any brand loves a good opportunity for publicity and positive association, but advertisers have an easy and lucrative […]
