Time to Check Your Brand Kit: 6 Elements You Should Prioritize
If you want your business to gain traction, your target market needs to have a clear understanding of who you are and what you do.
Category Archives: Design
12
Jan
29
Jul
No Fail Tips for Presenting Ad Concepts
By Libby Esterle, Senior Account Executive As a marketing and communications professional, most of my time is spent on work that ranges from drafting copy to proofing and editing team member’s work (always important to have a second set of eyes on things) and developing strategic marketing plans. And while I love working with words, […]
29
Apr
Spice Up Your Zoom Meetings: Baby Yoda. The Office. Toilet Paper Forts.
By Libby Hagedon, Account Executive Graphics by Shelley Whaley, Senior Creative Executive […]
22
Jan
Having Fun With Your 404 Message
By Brittnay Bell While you never want your visitors to stumble upon a broken link on your website, a 404 error message page can be an opportunity for you to use creativity and wit to further connect with your audience. Plenty of companies use clever 404 pages to show off their brand personality and incorporate […]
20
Jun
Website Best Practices
By Libby Esterle, Senior Account Executive Years ago, an old boss of mine described websites as “the new company trifold/brochure.” Nowadays, with almost everyone and everything having one, it’s hard to believe that there was a time when they were considered “newfangled.” But he wasn’t wrong—these days websites are typically the first place people […]
15
May
5 Design Tips for AWESOME Presentations
By Brandon Losacker A couple of things should be considered when making a great presentation: a good script (naturally) and good design. Most of us typically focus on the script as the priority – and for good reason – but nothing can kill your credibility quicker than bad presentation design, regardless of how awesome your […]
23
Aug
Breaking Down the Logo Design Process
Here’s one of my favorite bits of design trivia: which brand’s famous logo only cost $35? Since 1971, Carolyn Davidson’s swoosh has grown to be one of the most recognizable brands in history. Nike’s logo epitomizes the elusiveness of logo design; some companies spend thousands of dollars on building their brand, and sometimes you nail […]
14
Jun
Your Data Needs a Facelift, and Design Can Help
I’ve never been a numbers person. I know folks who are, and I respect and admire them. I groan at the thought of dealing with taxes (I know I’m not alone here) and I still have nightmares about being in high school math class. Luckily, Rasor is the perfect mixture of right-brained and left-brained gurus, […]
31
May
Map Design Tips to Clearly Communicate Your Improvement Project
A well-designed project map is a beautiful thing – it can help explain a project and reinforce your brand. When you’re using maps to help communicate your project to the public, you want to make sure they’re uncluttered, clearly branded and clearly labeled. Below are a few examples of maps the Rasor Public Involvement Team […]
18
Jan
How to Speak Designer-ese
By Abby Brown, Creative Associate If you work in an environment that puts you anywhere near a designer, you might notice that we have our own language. The words “Helvetica,” “PMS,” “InDesign” and “kerning” make perfect sense to your designer colleagues, but might leave you scratching your head. Familiarizing yourself with some basic design lingo […]