By Abby Brown, Creative Associate It’s been a half hour, and you still haven’t talked to a single soul. You’re trying not to sweat through your blazer in the summer heat, and the promised ‘light appetizers’ are nowhere to be found. The dimly lit and loud bar is filled with professionals with color-coded nametags, but […]
By Kaity Dunn, Account Executive At this Cincinnati public relations agency, one of the many projects I get to be a part of is the creation and implementation of Public Involvement Plans for influential transportation projects throughout our region. Public involvement is critical to the process of creating transportation improvements, and it’s built on a […]
By Kasi Detmer, Account Associate I often find myself grumbling when writing tweets for marketing clients when I’m one character over the 140 limit. “But I NEED that hashtag, I NEED that word.” The character limit is what makes Twitter so amazing and so frustrating. Lately I’ve been fascinated by short stories that meet the […]
By Jimmy Caccamo, Account Associate On February 18, Huffington Post unleashed its new political satire show, “The HuffPost Show,” onto the world. While I’m sure the Huffington Post found only the best comics, writers and hosts to build this, I can only wonder whether their strategic move will hurt their overall brand. The Huffington Post […]
By Kasi Detmer, Account Associate With so much social media in everyone’s lives, the pressure is on to not get hidden from your friends’ timelines, or have your tweet skipped over. And we’re all a little tired of reading the same repetitive posts all of the time. Oh it’s raining outside? Bring on the 400 […]
By Erika Turan, APR Senior Account Executive Whether you work in a public relations and marketing agency as I do, or you’re a firefighter or a CEO or an IT wiz, we’ve all planned special events. It may have been a wedding for 200 or a birthday party for six, but it’s still a special event. […]
By Kaity Dunn, Account Associate For reasons I’m not ready to laugh about yet, I ended up spending twice as much time as I had originally planned traveling alone in the car last week – a total of about eight hours, instead of the anticipated four. However, I was not entirely upset about this, because the drive […]
By Jimmy Caccamo, Account Associate In my last blog I discussed content marketing and how B2B companies have difficulty on the content marketing front. In order to produce great content marketing you need to set some goals. What do you wish to accomplish? Raise awareness, promote a new service, portray company culture, etc.? After you’ve […]
By Jimmy Caccamo, Account Associate I work at Rasor Marketing Communications, a Cincinnati marketing and communications firm. Content marketing presents itself in some form to us every day whether it is for a client or internally, so I’ve developed quite the relationship with it. Content marketing can be demanding, but there is a secret to […]
By Jimmy Caccamo, Account Associate To be an effective communicator you will need an audience (and I’m not talking about the audience of stuffed animals you entertained in second grade.) Today, businesses are trying to get in front of consumers in creative ways, yet the mass communication channels that existed 10 years ago are not […]
