Each February, America gathers together to watch two national football teams battle it out for the Super Bowl win. This gathering often includes gluttonous amounts of snacks, an over-the-top halftime show, and someone being very disappointed that their team lost. It also includes the biggest (and most expensive) ads of the year. We loved tuning […]
By Abby Brown, Creative Associate If you work in an environment that puts you anywhere near a designer, you might notice that we have our own language. The words “Helvetica,” “PMS,” “InDesign” and “kerning” make perfect sense to your designer colleagues, but might leave you scratching your head. Familiarizing yourself with some basic design lingo […]
By Abby Brown, Creative Associate Stock photography is a great example of a fantastic idea that often goes horribly wrong. Stock photo websites are an important resource for designers and clients everywhere. Need a picture of a cat riding a bicycle but don’t have time to teach your feline how to use training wheels? That’s […]
By Abby Brown, Creative Associate As the Creative Associate at Rasor, I handle all things design-related. I work with some wonderful and creative marketers who all place value on design, as do many other professionals in the marketing world. Marketing and design are intertwined, whether you want to admit it or not. Need some convincing? […]
By Abby Brown, Creative Associate As someone who grew up in Cincinnati, I know a few things to be true. Skyline is far superior to Gold Star, the Bengals will always upset my dad, and Graeter’s Ice Cream is made from the precious tears of unicorns. But coming back to live and work in Cincy […]
By Abby Brown, Creative Associate The world of marketing is often a nerve-racking place to navigate. There are numerous variables to consider when reaching an audience: messaging, visuals, copy, positioning, etc. It’s important to have a reliable team that will ensure each detail is covered. Unfortunately, we’re only humans. Sometimes details are forgotten, mistakes are […]
By Abby Brown, Creative Associate “Can you teach me how to use those emoji things?” my mother once asked me at the dinner table. Full disclosure: I don’t particularly love teaching my parents about technology. It requires a lot of patience and time, both of which I do not have. My mother sent me rat […]
By Abby Brown, Creative Associate Last Sunday, countless American families sat on their couches with enormous amounts of cheese-coated carbs and enjoyed the Super Bowl. If you’re anything like the Rasor staff, you were watching for the ads (and the cheese-coated carbs). We had a blast live-tweeting the event, and here are a few of […]
By Abby Brown, Creative Associate One of the things I love about working at Rasor is that my fellow employees value design. Being our in-house designer, it’s wonderful to work with people who are open to and excited about how design can strengthen our ideas. Marketing and design are so interconnected, yet many people disregard […]
By Abby Brown, Creative Associate Oh, the viral video. So simple, so…well, unpredictable. This new form of media, mysterious to many, has become a primary method for brands to communicate to a large audience. Ad Age recently released a list of The 20 Most Viral Ads of 2015, and the article made me question, what […]
