By Kaity Dunn Account Associate Inchworm, inchworm/Measuring the marigolds/You and your arithmetic/You’ll probably go far. For some reason I often think of this poem when I’m reporting the media hits a client has secured for an announcement or event. It’s like I’m an inchworm that works at a Cincinnati PR agency instead of garden. Aside […]
By Libby Esterle Senior Account Executive Awhile ago, I posted a blog re: my deep affection for finding a deal and where to shop on a budget for frugal-friendly furniture and accessories. Turns out, you can use that same mind set in your kitchen! Given that I love to cook almost as much as I […]
By Libby Esterle Senior Account Executive As our Cincinnati marketing agency prepared to move into our new, permanent space, I had the pleasure of helping find great pieces at great prices, based largely on my personal experience of furnishing and decorating our home on a self-imposed budget. When we built our home almost ten years […]
Kaity Dunn Account Associate In order to make informed marketing and communications decisions, it’s important to have data as a compass to guide the messaging. At our Cincinnati public relations agency, Rasor Marketing Communications, we often use surveys to measure public awareness and opinion for a project or service. For some large transportation projects for […]
By Erika Turan, APR Senior Account Executive There are at least a hundred good reasons to think about hiring a marketing communications agency. Here are a few reasons to think about hiring a great marketing communications agency. 1. Because they can provide an outside perspective. Before working in an agency, I spent 15 years in […]
By Erika Turan, APR Senior Account Executive In a previous life, I worked for one of the biggest companies in Cincinnati, with about 12,000 employees. I volunteered to head the public relations & marketing department’s internship program, and for several years, dozens of interns rotated through our ranks. I learned a lot about managing interns […]
By Erika Turan, APR Senior Account Executive I’m dating myself here, but as a little kid, Walter Cronkite was the newsman for our house (which begs the question as to why a little kid was watching the news, but whatever). Walter Cronkite was the CBS Evening News anchorman for a staggering 19 years, starting in […]
By Mimi Rasor, APR President Anyone who has spent time in healthcare marketing knows all too well what it’s like to present results to doctors who have spent their careers in research. They speak data. Fluently. They ask questions like, “Why is three percent missing on that market share chart?” and “What’s the methodology behind […]
By Libby Esterle Senior Account Executive Needing a change of scenery, we recently took a weekend trip to Nashville. Not being a native Southerner or country music fan, I was a bit skeptical of how we were going to entertain ourselves, despite the trip being my idea in the first place. What we (happily) discovered […]
Kaity Dunn Account Associate One of the many things I like about Cincinnati is its entrepreneurial spirit and momentum in the startup industry. Since I work at a Cincinnati public relations company, I felt that it would be interesting to hear the questions and views startup owners have about PR. The “PR Primer: How public […]
