By Erika Turan, APR, Senior Account Executive Familiar with the Vineyard Vines brand? The uber-preppy line of clothing is based in Connecticut, and has earned legions of fans with its bright colors and iconic happy whale logo. Tween girls are among the brand’s biggest followers, attracted to dresses, hoodies and outfits emblazoned with anchors and […]
By Victoria Knepp, Account Associate As a graduate with degrees in public relations and advertising, I like to think I am a master of knowing the difference between the two, but also knowing they are hopelessly intertwined. Any brand loves a good opportunity for publicity and positive association, but advertisers have an easy and lucrative […]
By Libby Esterle, Senior Account Executive To help weather my way through a recent TV show drought, I stumbled upon, and subsequently began, binge-watching “Impractical Jokers” on TRU TV. For those of you who are not familiar with this hidden-camera show, the basic premise is that four lifelong friends (“the guys”) compete to embarrass each […]
By Abby Brown, Creative Associate Unless you’ve been seriously avoiding computer usage lately, you’ve most likely noticed there’s something different about one of our favorite search engines. Google recently revealed its new logo, the biggest change to the brand since 1999. The wordmark now features a bold sans serif typeface (to spruce up your designer […]
By Kaity Dunn, Account Executive Before moving to Cincinnati just over two years ago, I lived in Indianapolis with my family. Often, when people hear that I’m from Indy, they’ll ask me if I’m a Colts fan. I typically respond in the affirmative because I like it when the Colts win. However, the problem with […]
Mashable’s article about Facebook features that should exist (such as an explanation with a relationship status change) got me thinking about notifications that I would like to see on Facebook: 1. If someone is posting a cryptic status update fishing for attention and responses, they should be required to show up in a different color […]
By Victoria Knepp, Account Associate Long story short, no. In the marketing communications industry, grammar, spelling and punctuation are everything. One minor mistake could ruin your agency’s or even worse, your client’s reputation. Even today, with your good ol’ pal spell check, there are some laughable errors out there. The problem now is that we […]
We see information popping up more and more that stresses the importance of limiting the time that we spend on our smartphones. From causing sleep problems and disrupting interpersonal relationships, to attention issues in children and adults, the tech world may be starting to take on these concerns in a real but nerdy, techy sort […]
By Abby Brown, Creative Associate It’s been a half hour, and you still haven’t talked to a single soul. You’re trying not to sweat through your blazer in the summer heat, and the promised ‘light appetizers’ are nowhere to be found. The dimly lit and loud bar is filled with professionals with color-coded nametags, but […]
By Sabrina Fawley, Intern Everyone loses his or her creativity from time to time. Sitting in an office for eight hours can sometimes zap your creativity, no matter how chicly furnished – I mean our office is gorgeous! Since working at Rasor Marketing Communications in beautiful Montgomery, Ohio and settling myself into a new office/work […]
