By Ian Marker, Account Associate We’ve all heard of Snapchat, and with 300 million monthly users, many of us have an account. According to Omnicoreagency.com,the company is no newbie to the social media game, marking its seventh anniversary in 2018. Working with clients at Rasor Marketing Communicationsin Cincinnati, we’re often asked if Snapchat is […]
By Christa Skiles In my free time – or at least the treasured little free time I insist upon each night before I fall asleep, when the dog has finally crashed from his evening walk and I’ve put the smartphone down for good – I love to read. Most often, my taste leans toward fiction, but I also love a good nonfiction […]
By Erika Turan How many meetings have you had this week? (I don’t know, Erika. It’s only Tuesday, and I’ve lost count.) How many hours a week do you spend in meetings? (How many hours are there in a week? That’s how many I spend in meetings.) Do you leave those meetings with a […]
You’re about to hire a public relations and marketing agency. Maybe you need a full-blown strategic campaign that encompasses everything from media relations to brand work to research to web content. Maybe your team is just stretched to the limits and you need a partner to take the ball and run on some smaller-but-pressing writing […]
By Christa Skiles You have an exciting announcement to make. So, of course, you want to maximize your chances of getting your news out quickly to as many people as possible. Is a news conference in your future? It’s important to remember that reporters and editors are bombarded every day with far more messages than they could ever answer. While they’re always on the […]
By Becky Fickenworth One day a few years ago, I realized I’d become something I’d never intentionally set out to be – a Soccer Mom. It’s tough not to become one when you have three boys who started playing soccer at age 4, two of whom will play soccer in college next year. Go […]
By Ian Marker, Account Associate “The best camera is the one you have with you.” We all live in the digital age, whether we like it or not, and people are viewing more content per day than ever. To catch the attention of your audience, you’re going to need to help your photos […]
Autumn Grace Peterson, Account Associate Category: Social Media Over the past few years, Twitter has become much less of a pre-teen hub for duck face pictures and sassy sub-tweeting and much more of a platform for business communication. As a business or a professional, you want to make sure you’re putting your best foot forward. […]
By Christa Skiles You’ve probably heard the adage, “Write what you know.” But, when you’re a communications professional at a full-service marketing and public relations agency, more often than not you’re called upon to write about a diverse array of topics, many of which you probably won’t know much about at the start of your engagement. That’s OK, and maybe even […]
By Erika Turan Case studies are an integral part of a marketer’s arsenal, helping to convey compelling information about a brand, product or service. With the ability to transcend a number of industries, from hotels to healthcare to manufacturing, their applicability is endless. Our award-winning Cincinnati marketing agency creates them for an array of clients, […]
