By Becky Fickenworth One day a few years ago, I realized I’d become something I’d never intentionally set out to be – a Soccer Mom. It’s tough not to become one when you have three boys who started playing soccer at age 4, two of whom will play soccer in college next year. Go […]
By Ian Marker, Account Associate “The best camera is the one you have with you.” We all live in the digital age, whether we like it or not, and people are viewing more content per day than ever. To catch the attention of your audience, you’re going to need to help your photos […]
Autumn Grace Peterson, Account Associate Category: Social Media Over the past few years, Twitter has become much less of a pre-teen hub for duck face pictures and sassy sub-tweeting and much more of a platform for business communication. As a business or a professional, you want to make sure you’re putting your best foot forward. […]
By Christa Skiles You’ve probably heard the adage, “Write what you know.” But, when you’re a communications professional at a full-service marketing and public relations agency, more often than not you’re called upon to write about a diverse array of topics, many of which you probably won’t know much about at the start of your engagement. That’s OK, and maybe even […]
By Erika Turan Case studies are an integral part of a marketer’s arsenal, helping to convey compelling information about a brand, product or service. With the ability to transcend a number of industries, from hotels to healthcare to manufacturing, their applicability is endless. Our award-winning Cincinnati marketing agency creates them for an array of clients, […]
Autumn Grace Peterson, Account Associate I’m not sure what’s been increasing faster recently: the temperature or my workload. The only thing that has been keeping me sane this summer season is an abundance of lists. I continuously update a large ongoing list with a variety of tasks ranging from replying to an email to larger projects. Admittedly, this mammoth record of responsibilities can […]
By Haley Taylor Rasor Marketing Communications is an award-winning, full-service communications agency in Cincinnati that also happens to be DBE, SBE, WBE and EDGE certified. What do all of those acronyms mean? The alphabet soup identifies our agency as certified to participate in multiple supplier diversity partnerships. Many projects throughout the country have requirements […]
By Laura Whitman, APR, Community Relations Consultant Many things go into creating interesting and visually-compelling communications materials. From targeted email and social media updates to newsletters, posters and handouts, strong visuals– especially photos—are an important tool for grabbing the public’s attention and clearly communicating your messages. To ensure that your project photos are […]
By Christa Skiles, Senior Account Executive Before I came to Rasor Marketing Communications, I spent 15 years working in the world of professional theatre. So, it should come as no surprise that I still choose to spend a substantial portion of my free time in the dark watching larger-than-life stories play out on a […]
By Ian Marker, Account Associate If you’ve read my last blog, Instagram: What’s in Your Branding Toolbox?, you know an Instagram page is a great place for a business to express its brand using pictures to convey an identity. Strategic planning and focus is involved when trying to curate the perfect-looking page for your brand. But life isn’t perfect and, to […]
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