Instagram: Running a Poll Outside of Your Stories
By Brittnay Bell, Account Executive
Polls are a great way to boost engagement and get feedback from your followers, but there are two problems with running polls solely in your Instagram stories.
Tag Archives: Social Media
19
May
24
Mar
Three Questions That Can Help You do More with Less on Social Media
By Stephanie Rasor, Marketing and Analytics Consultant The number of social media platforms has grown rapidly while the staff supporting the effort often remains the same. The social media snowball was gaining momentum before the pandemic. Today there’s an increased need for digital communication coupled with reduced staff. It may not be healthy, or even […]
10
Mar
Social Media Fumble? How to Move on (and Avoid It Next Time)
By Elyn Buscani, Business Development Everyone can probably recall a famous marketing blunder. I still remember the story I heard decades ago of why the Chevy Nova was not selling in Mexico (“Nova” literally means “No go” in Spanish. Definitely not a feature you want in your new car). With social media, thousands of people […]
10
Feb
TikTok and Journalism: The Washington Post is Leading the Way. (Wait. What??)
By Erika Turan, APR TikTok. It’s a new, yet wildly popular social media platform. It’s all videos that are 60 seconds or less. And Gen Z is crazy about it. There are 800 million users worldwide (and counting), and 41% are ages 16 – 24. The app is not without controversy. There are parents pulling […]
13
Jan
Social Strategy 2021: Focus on Engagement, Not Follower Count
By Brittnay Bell, Account Executive As 2020 comes to an end (anyone else let out a huge sigh?!), and we look ahead to 2021, I’m sure you find yourself evaluating and planning your social strategy. I’m here to encourage you to focus on content that will grow your engagement, not your followers, because social media […]
30
Dec
Are You Paying Attention?
How Leveraging the Media in Clever Ways Can Help You Stand Out By Libby Esterle, Senior Account Executive As part of a regional marketing and communications agency, our team is well-versed in working with the media. From proactive pitching to distributing press releases to coordinating and hosting press conferences and events, our agency has many […]
11
Oct
Facebook Advertising Tips You Should Know
By Libby Hagedon, Account Executive “Should we be advertising on Facebook?” is a question we hear often. Facebook has made it hard for any of its Business Page owners to ignore the advertising opportunities that it presents. Messages like “This post is performing 86% better than the rest of your posts! Boost it for $10 […]
13
Aug
How to Use Instagram Stories to Engage Your Audience
By Libby Hagedon, Account Executive Who would have thought that disappearing video would be one of our favorite ways to share our lives on social media? Instagram Stories — 15-second videos, photos or text that disappear after 24 hours — are shared by 500 million users every day. Instagram is a great way for small […]
24
Jun
A Teddy Bear and a Boy. Southwest Airlines Does It Again.
By Erika Turan, APR Differentiating a brand in a crowded, heavily regulated industry like the airlines is a challenge indeed. You can be no-frills, like Allegiant or Frontier. You can be one of the heritage brands offering extra perks for a price, like Delta, American or United. Or you can be memorable, personable and customer-centric, […]
29
May
Are Your Photos the Right Size for Instagram?
By Ian Marker, Account Associate Over 95 million photos and videos are shared on Instagram each day and with accounts depicting epic travel scenery or mouthwatering food setups, we can tell that not many posts are taken inside the native Instagram app anymore. More often than not, we’re transferring our best photos, shot on […]