By Erika Turan, APR Senior Account Executive Once upon a time, I loved Martha Stewart. I subscribed to her magazine as a fresh-out-of-college, apartment-dwelling single gal, and studied the oversized, matte (not glossy) pages for tips on creating topiary window boxes (still totally going to do that),making a platter of beef wellington (with meringue clouds […]
Becky Fickenworth, APR Counselor and Project Manager I wouldn’t say I’m in the same boat with Jane Austen who said, “Surprises are foolish things. The pleasure is not enhanced, and the inconvenience is often considerable,” but for me, a little heads-up is always nice. I got thinking about surprises when I was walking to my […]
By Kaity Dunn Account Associate Inchworm, inchworm/Measuring the marigolds/You and your arithmetic/You’ll probably go far. For some reason I often think of this poem when I’m reporting the media hits a client has secured for an announcement or event. It’s like I’m an inchworm that works at a Cincinnati PR agency instead of garden. Aside […]
By Erika Turan, APR Senior Account Executive In a previous life, I worked for one of the biggest companies in Cincinnati, with about 12,000 employees. I volunteered to head the public relations & marketing department’s internship program, and for several years, dozens of interns rotated through our ranks. I learned a lot about managing interns […]
By Erika Turan, APR Senior Account Executive I’m dating myself here, but as a little kid, Walter Cronkite was the newsman for our house (which begs the question as to why a little kid was watching the news, but whatever). Walter Cronkite was the CBS Evening News anchorman for a staggering 19 years, starting in […]
By Mimi Rasor, APR President Anyone who has spent time in healthcare marketing knows all too well what it’s like to present results to doctors who have spent their careers in research. They speak data. Fluently. They ask questions like, “Why is three percent missing on that market share chart?” and “What’s the methodology behind […]
By Libby Esterle Senior Account Executive There is no escaping it. If you work in a public relations and marketing agency like I do, media relations is a big part of the job. Whether it is drafting and distributing releases, crafting thought leadership pieces or bylined columns, or pitching the next “big” story, reporters and […]
By Erika Turan APR There was a time, long ago, when people said what they meant. And no, I don’t just mean that they were truthful or direct, but that folks didn’t rely on verbal crutches to get them through a conversation. They could state matter-of-factly, “It was so hot today. I was sweating through […]
By Erika Turan Senior Account Executive Who doesn’t love Mark Wahlberg? I mean, come on. The actor who morphed himself from Boston street hooligan to leader of the Funky Bunch to Calvin Klein underwear model to Hollywood star who rakes in millions in each film is a fairly loveable guy. Wahlberg’s new movie, “Broken City,” also […]
By Erika Turan Senior Account Executive For 15 years, I worked in corporate public relations and marketing departments. Some were big, some were small. But they gave me a unique perspective now that I work on the other side of the coin in a marketing agency. So as someone who was once in your shoes, […]
