By Matt Koesters, Senior Account Executive January, 2024 You’re excited. You have big news to share with the world. You’ve done the work, and that work is about to pay off. You’ve written a press release to get the word out. You fire it off. You wait. And you wait. And you wait. Crickets. And […]
Earning media coverage is among the top goals of any good public relations professional. But getting a news outlet to cover your story is far easier said than done. I should know. As a former newspaper reporter, I’ve probably received hundreds, if not thousands, of media pitches in my career. I can say with […]
Words from the Wise on Media Relations By Victoria Knepp, Account Associate Recently I got to dive headfirst into what we in the marketing communications field call the wonderful world of media relations. Oftentimes media is our bridge to publicizing our client’s product or event to all the local – and sometimes even national – […]
By Kasi Detmer, Account Associate You want to come across as the savvy public relations professional that you are but it can seem intimidating to think about pitching stories to major media outlets. As a Cincinnati public relations professional I spend a lot of my time doing media relations, a part of that being spent […]
By Kaity Dunn, Account Associate When I was just beginning to learn to play tennis, one of the many tips my coach constantly repeated to me was to always keep my feet moving, and to never “stand on my heels.” In other words, he wanted me to physically prepare myself for the next shot. This […]
