Instagram: Running a Poll Outside of Your Stories
By Brittnay Bell, Account Executive
Polls are a great way to boost engagement and get feedback from your followers, but there are two problems with running polls solely in your Instagram stories.
Tag Archives: Marketing
19
May
24
Mar
Three Questions That Can Help You do More with Less on Social Media
By Stephanie Rasor, Marketing and Analytics Consultant The number of social media platforms has grown rapidly while the staff supporting the effort often remains the same. The social media snowball was gaining momentum before the pandemic. Today there’s an increased need for digital communication coupled with reduced staff. It may not be healthy, or even […]
10
Mar
Social Media Fumble? How to Move on (and Avoid It Next Time)
By Elyn Buscani, Business Development Everyone can probably recall a famous marketing blunder. I still remember the story I heard decades ago of why the Chevy Nova was not selling in Mexico (“Nova” literally means “No go” in Spanish. Definitely not a feature you want in your new car). With social media, thousands of people […]
10
Feb
TikTok and Journalism: The Washington Post is Leading the Way. (Wait. What??)
By Erika Turan, APR TikTok. It’s a new, yet wildly popular social media platform. It’s all videos that are 60 seconds or less. And Gen Z is crazy about it. There are 800 million users worldwide (and counting), and 41% are ages 16 – 24. The app is not without controversy. There are parents pulling […]
27
Jan
How Fat Bear Week Exploded in 2020
By Libby Hagedon, Account Executive Last year, one of my good friends in Alaska introduced me to the wonder that is Fat Bear Week. What is Fat Bear Week, you ask? I think the Washington Post summed it up best: “Think of Fat Bear Week as a March Madness meets Nathan’s Famous Hot Dog Eating […]
11
Oct
Facebook Advertising Tips You Should Know
By Libby Hagedon, Account Executive “Should we be advertising on Facebook?” is a question we hear often. Facebook has made it hard for any of its Business Page owners to ignore the advertising opportunities that it presents. Messages like “This post is performing 86% better than the rest of your posts! Boost it for $10 […]
26
Aug
What Are Marketers Measuring Right Now?
By Stephanie Rasor, Marketing and Analytics Consultant We’re a curious group at Rasor and are always trying to learn more about clients’ needs. In July, we partnered with NuVoodoo to see how marketing efforts had changed in the initial months of COVID entering the United States. If you missed the whitepaper you can find it […]
13
Aug
How to Use Instagram Stories to Engage Your Audience
By Libby Hagedon, Account Executive Who would have thought that disappearing video would be one of our favorite ways to share our lives on social media? Instagram Stories — 15-second videos, photos or text that disappear after 24 hours — are shared by 500 million users every day. Instagram is a great way for small […]
8
Jul
What 1,000 Consumers Told Us (and Why You Should Invest in Marketing Now)
By Mimi Rasor, APR, President As we all know, COVID-19 has turned our world upside down. Life as we know it has changed, and we will feel the effects of it for a very long time. Fortunately, we are also starting to responsibly re-open and this got us thinking—what’s the best way to connect with […]
4
Jun
My New Dutch Oven Came with Jokes: Don’t Be Afraid to Inject Some Humor Into Your Marketing
By Libby Esterle, Senior Account Executive As our country began social distancing and sheltering-in-place due to the COVID-19 crisis, I decided to “treat” myself to a new Dutch oven, figuring I would be ramping up my cooking efforts over the next several weeks/months. While I already own a larger version, I wanted something a bit […]