Erika Turan, APR Senior Account Executive There was a time, not so long ago, when diaper bags were a style afterthought. The diaper bag was simply a way to carry clean (and not-so-clean) diapers, wipes, snacks, toys, pacifiers, burp cloths…pretty much your kid’s entire nursery in a sack. To that end, the bags were not […]
By Mimi Rasor, APR President On March 11, the Cincinnati Enquirer became only the second major daily paper in the country to move to a new compact 10.5″ x 14.67″ size. Called the “Super Compact/Three Around” in industry lingo, the new size and corresponding content has been under design for more than a year. Enquirer […]
By Libby Esterle Senior Account Executive A wise man (or maybe my brother-in-law) once said “Everything a man needs is at Sam’s Club.” After that declaration, I challenged myself to determine whether one could live comfortably shopping at Sam’s alone. And while men tend to need (want?) less than women (for instance, Sam’s limited clothing […]
By Erika Turan, APR Senior Account Executive In a previous life, I worked for one of the biggest companies in Cincinnati, with about 12,000 employees. I volunteered to head the public relations & marketing department’s internship program, and for several years, dozens of interns rotated through our ranks. I learned a lot about managing interns […]
By Erika Turan, APR Senior Account Executive I’m dating myself here, but as a little kid, Walter Cronkite was the newsman for our house (which begs the question as to why a little kid was watching the news, but whatever). Walter Cronkite was the CBS Evening News anchorman for a staggering 19 years, starting in […]
By Mimi Rasor, APR President Anyone who has spent time in healthcare marketing knows all too well what it’s like to present results to doctors who have spent their careers in research. They speak data. Fluently. They ask questions like, “Why is three percent missing on that market share chart?” and “What’s the methodology behind […]
By Libby Esterle Senior Account Executive Someone once defined “insanity” as “doing the same thing over and over again and expecting different results.” While this may be true, there is also an inherent value in being consistent- as long as it is done right. Recently, a co-worker sent me a link to several stories to […]
Erika Turan, APR Senior Account Executive An article from Business Insider on “10 hit songs you only know because they were in commercials” got me thinking about other songs that get your toe tapping when the commercial starts. A fantastic music choice in a commercial seals the brand’s identity. It can either be forgettable or […]
Kaity Dunn Account Associate SJ: Like I say in my biography, I hate PowerPoint, Kaity. People who know what they’re talking about don’t need PowerPoint. If you need slides, it shows you don’t know what you’re talking about. KD: Steve, are you sure you want to make a sweeping generalization like that? I say PowerPoint is […]
By Libby Esterle Senior Account Executive The other night, my annual People magazine subscription renewal notice came in the mail to my husband’s chagrin. An example of previous years’ conversations: Him: “Why do you care about other people’s live so much? People you don’t know and will probably never meet? ” he’s asked several times […]
