Tag Archives: Brand management

28 Feb

Basic Marketing Concepts, as Taught by Burberry

By Libby Esterle Senior Account Executive Someone once defined “insanity” as “doing the same thing over and over again and expecting different results.”  While this may be true, there is also an inherent value in being consistent- as long as it is done right. Recently, a co-worker sent me a link to several stories to […]