Make a Great First Impression in Your First Comms Job
While your degree and your internships give you a great foundation, there’s a whole new kind of learning curve ahead. Read on for five timeless tips…
Category Archives: Uncategorized
16
Dec
18
Jul
5 Ways to Tell if a Marketing Agency Can Help You
By Elyn Buscani July 2025 Hey marketers, we see you. We know that you’ve been overworked and stressed for too long, especially if you’re working in healthcare or hospitality marketing. And, although digital technology and automation are taking over more marketing functions, it has likely increased your workload. As Rasor’s business development lead, I call […]
18
Jul
Making Connections – Networking for Introverts
By Elyn Buscani, Business Development/Account Manager Whether you’re heading to an office party or a professional event, I’m here to reduce your social stress level. As our team’s most extroverted member (verified in our recent DiSC assessments), I was in my happy place at the Northern Kentucky Chamber’s Women’s Initiative Summit in November, 2023 . It […]
26
Apr
“What Do I Do With My Hands?” A Media Training Guide
By Erika Turan April 2024 As one of Cincinnati’s leading public relations, marketing and creative services agencies, we often coordinate media coverage for our clients, helping them to connect their news to a broader audience. Media relations is an art and a science unto itself, with nuances around finding the right media outlet and journalist […]
30
Jun
Headed Back to the Office? Us too. What We’ll Miss, and Three Things We’re Looking Forward to.
By Brittnay Bell, Account Executive
Who would have thought that we were going to spend more than a year working exclusively from home?! Not me. I remember last February when COVID was just a whisper in the news and a thing of rumors and speculation. After months of an all-consuming pandemic, vaccination rates are on the rise, and the country is establishing a new normal. As a part of that new normal, some people are pining for their office and face-to-face interaction, and others are dreading the day they’ll have to ditch the sweatpants and waist-up Zoom attire.
23
Sep
Keeping Your Sanity – 6 Tips for Being a Working Mom During a Pandemic
By Elyn Buscani, Business Development After experiencing a week when I was swinging between joy (hearing about a successful first day back in-person for my youngest son) and meltdown (in fear of missing a rapidly approaching major work deadline), it’s time to take a breath and start this new week on the right foot. I’m […]
12
Dec
The ABCs of TV
By Libby Esterle, Senior Account Executive As a member of a Cincinnati-based marketing and communications agency, I wrote a blog awhile back recounting some memorable ads throughout the ages. And much like TV ads that vary in tone from country to country, I realized a lot of the shows I stream on Netflix or Amazon […]
19
Jun
19 Things to Do in Cincinnati This Summer
By: Erika Turan Our Cincinnati-based marketing and communications agency is proud to call the Queen City home. Some of us are natives, but many of us are transplants from other parts of the U.S. But, no matter how we got here, we love exploring Cincinnati, and it seems like the list of things to […]
23
Apr
The Hostess with the Mostess–Tips for Planning Successful Events
By Libby Esterle, Senior Account Executive Several months ago, I asked my husband what he wanted for his upcoming (and milestone) birthday. His answer? “A surprise party.” Now, I knew that he was more or less teasing me, as payback for the surprise party I was hoping hewould throw for me years ago. And […]
16
Jan
How You Measure Up Against Your Competitor’s Facebook Pages
By Ian Marker, Account Associate Working in an award-winning marketing agency in Cincinnati, you learn what it takes to measure up your clients’ competitors. It’s our job to make sure they have the best content that earns the most engagement for their audience. In return, the client receives more engagement for their website and more sales of their product or service. But how do you […]