By: Kasi Kinnett, Intern With every election comes a wave of political rants and sassy e-cards about opposing parties and issues. With the ability to “Like” organizations as well as befriend users, Facebook has become an outlet to not only let the world know what you had for lunch today, but also to re-post your […]
By: Jimmy Caccamo, intern Branding is one of the most important tools in a company’s tool belt. Branding can separate you from the competition, deliver brand loyalty from your target market and create company growth. Branding is, in essence, what helps easily diversify the marketplace. Since social media has been introduced businesses have found new […]
By Libby Esterle, Senior Account Executive As part of a Cincinnati-based marketing and communications agency, one of my “jobs” is to find and share interesting articles/tidbits/posts that we can use for our Rasor Marketing Communications social media efforts. Since I love all things to do with autumn and Halloween, I found and forwarded this link […]
Kaity Dunn Account Associate 1. Don’t put pressure on yourself to write a perfect first draft. If you critique every sentence as you write, the writing process will feel forced and painful. When writing the first draft, let your ideas flow on the page. You should shoot for a “bad” first draft. The mantra I […]
By Erika Turan Senior Account Executive Who doesn’t love Mark Wahlberg? I mean, come on. The actor who morphed himself from Boston street hooligan to leader of the Funky Bunch to Calvin Klein underwear model to Hollywood star who rakes in millions in each film is a fairly loveable guy. Wahlberg’s new movie, “Broken City,” also […]
By Libby Esterle Senior Account Executive You know something is more than just a passing trend if The Disney Channel latches on it to enough to create an entire series. Case in point? The newly-aired “Dog with a Blog” show. And not only does Stan the dog blog, he talks, too! So, what used to […]
The Queen City is blogging! I’m a foodie. I like to eat food, cook food, plan food, watch others cook food and read about food. And so it is, most weeks, I find myself reading the Wine Me, Dine Me blog written by a hardcore Cincinnati foodie. She knows everything about festivals and food trucks […]
The interest in Pinterest: should your business be on it? Pinterest set the marketing world on fire this year and every mother, bride and DIY-hopeful created virtual pinboards of their hearts’ desires on the Internet. As Pinterest’s first growth spurt comes to a plateau we wonder – should all businesses be a part of the […]
