Authenticity Is Cooler Than the Starbucks Bearista Cup
At the time of this post, the cup is going for $1,000 on eBay and there have been physical fights in-store. So, why did this hype work?
Category Archives: Messaging
12
Nov
16
May
Tips to Prepare for Disruption
In the business world, “disruptors” are innovators who are applauded for their visionary thinking. In real life, disruption is downright annoying, or even devastating as it has been for our Kentucky neighbors and many other Americans due to recent natural disasters. However, it’s something all business development professionals need to plan for as we’re developing […]
24
Apr
Evergreen Lessons from Always-Changing Tech
From innumerable gifs suddenly dancing across the screen to the black background contrasted wildly with the neon-colored text, Myspace used to be cool. While I am by no means saying to model your website after Myspace (I said “used to be cool”), many lessons stand to be learned from the storied evolution of web design […]
6
Oct
Unlocking the Secrets of Good Key Messaging
By Libby Esterle, Senior Account Executive
Discovery audits are just one of the many services we provide as a comprehensive marketing and communications agency, and they prove very helpful when we are getting to know more about a new client and/or for clients making a significant change, like launching a new name or brand.