Are you considering adding social media to your communications plan? Maybe your agency is on various social networking sites, but you aren’t sure if you’re using social media as effectively as you could? We’ve pulled together the best practices our agency follows when launching, evaluating, and pivoting social media plans for government agencies. First, you […]
By Elyn Buscani, Account Manager In a March 2020 survey from Kantar, just eight percent of consumers in 30 countries thought that stopping advertising should be a priority for brands. But 77 percent of respondents said they wanted advertising to “talk about how the brand is helpful in the new everyday life,” and 75 percent said it […]
By Laura Whitman, APR, Community Relations Consultant Let’s face it – we’ve all seen attendance at public meetings dropping. People have had more places to be, more things to do, and carving out time to attend public meetings is a challenge. As a result, interest in holding online public meetings has been growing and before […]
By Erika Turan, APR, Senior Account Executive If you’re bored with your marketing tools, just wait a minute. Fifteen more new tools will be available tomorrow. But as much as we’re living in the Golden Age of Marketing, one thing remains constant: the call-to-action (CTA). Your CTA can be the one thing that seals the […]
By Libby Esterle, Senior Account Executive Jimmy Fallon is known for his witty banter, self-deprecating humor and good-natured teasing. From sharing hilarious “Mom Texts” submitted by his Twitter followers, to watching his epic Lip Sync Battles with the likes of Paul Rudd and Emma Stone, to his “The Tonight Show” celebrity interviews, he can always […]
How Sometimes the Simplest Solutions Are the Best By Libby Esterle, Senior Account Executive My husband and I very rarely run errands together. In fact, I’m not entirely sure he feels 100 percent comfortable going to Kroger by himself…however, when we found ourselves out and about one sunny Sunday, we decided to pop into a […]
By Brittnay Bell While you never want your visitors to stumble upon a broken link on your website, a 404 error message page can be an opportunity for you to use creativity and wit to further connect with your audience. Plenty of companies use clever 404 pages to show off their brand personality and incorporate […]
By Libby Esterle, Senior Account Executive A few months ago, our oldest daughter was one of 40 Cincinnati-area high school students selected to accompany a group of World War II veterans to the National WWII Museum in New Orleans as part of the Gary Sinise Foundation’s Soaring Valor program. It was truly a very touching […]
By Libby Esterle, Senior Account Executive Yearning for warmer weather, I recently ordered a tank top online. After trying it on, I decided that I wanted to exchange it, just to give me a little more “wiggle room.” Mind you, this was in no way the fault of the company, as they delivered exactly what […]
By: Matt Fickenworth, Intern Originally designed to accommodate 80,000 vehicles a day, the Brent Spence Bridge now carries 160,000 cars, trucks, ambulances and more across the Ohio River between Ohio and Kentucky. It serves as a critical connector, supporting major economic development as goods and services move along I-75 between Michigan and Florida. Re-vamping the […]
