By Erika Turan, APR, Senior Account Executive If you’re bored with your marketing tools, just wait a minute. Fifteen more new tools will be available tomorrow. But as much as we’re living in the Golden Age of Marketing, one thing remains constant: the call-to-action (CTA). Your CTA can be the one thing that seals the […]
By Libby Esterle, Senior Account Executive Jimmy Fallon is known for his witty banter, self-deprecating humor and good-natured teasing. From sharing hilarious “Mom Texts” submitted by his Twitter followers, to watching his epic Lip Sync Battles with the likes of Paul Rudd and Emma Stone, to his “The Tonight Show” celebrity interviews, he can always […]
How Sometimes the Simplest Solutions Are the Best By Libby Esterle, Senior Account Executive My husband and I very rarely run errands together. In fact, I’m not entirely sure he feels 100 percent comfortable going to Kroger by himself…however, when we found ourselves out and about one sunny Sunday, we decided to pop into a […]
By Brittnay Bell While you never want your visitors to stumble upon a broken link on your website, a 404 error message page can be an opportunity for you to use creativity and wit to further connect with your audience. Plenty of companies use clever 404 pages to show off their brand personality and incorporate […]
By Libby Esterle, Senior Account Executive A few months ago, our oldest daughter was one of 40 Cincinnati-area high school students selected to accompany a group of World War II veterans to the National WWII Museum in New Orleans as part of the Gary Sinise Foundation’s Soaring Valor program. It was truly a very touching […]
By Libby Esterle, Senior Account Executive Yearning for warmer weather, I recently ordered a tank top online. After trying it on, I decided that I wanted to exchange it, just to give me a little more “wiggle room.” Mind you, this was in no way the fault of the company, as they delivered exactly what […]
By: Matt Fickenworth, Intern Originally designed to accommodate 80,000 vehicles a day, the Brent Spence Bridge now carries 160,000 cars, trucks, ambulances and more across the Ohio River between Ohio and Kentucky. It serves as a critical connector, supporting major economic development as goods and services move along I-75 between Michigan and Florida. Re-vamping the […]
By: Matt Fickenworth, Intern When the government takes on an infrastructure improvement project, they’re required to get the public involved. They need to get public input and opinions before they can move forward. The challenge is reaching a diverse group of people across all ages, which can be tough when each generation receives their […]
By Becky Fickenworth I’m feeling conflicted. I recently came across this article, “Smart People Buy Generic Brands,” and I wasn’t sure how to take it. I buy generic (or store-brand) whenever possible but never really considered myself smart for doing so – just frugal. (With three kids in college, I don’t have much of […]
By: Erika Turan A good friend of mine recently presented at a global conference. It was a great opportunity for him to share his experience working at a Fortune 500 company for more than two decades. However, when he asked me to offer feedback on his presentation, I was struck by how his message […]
Notifications
