By Erika Turan, Senior Account Executive A million years ago, one of my dearest friends and mentors gave me the best advice she would ever offer: keep a funny file at work. (OK, maybe it wasn’t the very best bit of advice she gave, given that she also told me my husband and I simply […]
By Libby Esterle, Senior Account Executive Someone once said “There is more than one way to skin a cat.” True. Also morbid. And gross. Even for someone who prefers dogs. But the sentiment is accurate. People can tackle projects, solve problems and complete tasks successfully and through a myriad of ways, depending on their personalities, […]
By Abby Brown, Creative Associate Last Sunday, countless American families sat on their couches with enormous amounts of cheese-coated carbs and enjoyed the Super Bowl. If you’re anything like the Rasor staff, you were watching for the ads (and the cheese-coated carbs). We had a blast live-tweeting the event, and here are a few of […]
By Abby Brown, Creative Associate One of the things I love about working at Rasor is that my fellow employees value design. Being our in-house designer, it’s wonderful to work with people who are open to and excited about how design can strengthen our ideas. Marketing and design are so interconnected, yet many people disregard […]
By Victoria Sabato, Account Associate In a world of “Friday Bride Days” on TLC, wedding fantasy Pinterest boards, the ever-so-famous The Knot and Wedding Wire online planning tools, plus my own wedding coming up in less than six months now, I’m surrounded by all wedding everything. The day I got engaged I cried, laughed and […]
By Kaity Dunn, Account Executive Part of the work that I do for this Cincinnati public relations and marketing firm requires that I work alone at my computer for most of the day. While I’m processing an idea for a writing project or keeping track of my task list, sometimes I say the things I’m […]
By Abby Brown, Creative Associate Oh, the viral video. So simple, so…well, unpredictable. This new form of media, mysterious to many, has become a primary method for brands to communicate to a large audience. Ad Age recently released a list of The 20 Most Viral Ads of 2015, and the article made me question, what […]
By Victoria Knepp, Account Associate Did that title sound weird to you? Well, it should. If I said Kool-Aid, Pillsbury and Maytag, would that make a little more sense? Make the connection? That right there folks, is the brilliance of brand personification. I’m sure by now you’ve seen the Maytag Man campaign, and if you […]
By Abby Brown, Creative Associate You’ve barely digested all that Halloween candy when you start to see the signs. The decorations already line every retail store in America. The music starts infiltrating your favorite radio station. Your eggnog-loving friend is already getting jolly. Slowly you realize, despite the fact that it’s still early November, Christmas […]
By Victoria Knepp, Account Associate Last week, Rasor Marketing Communications attended The PRSA Blacksmith Awards, or what I’ve always called it, the Grammys of the PR world. It is a night to celebrate the best of the best in Greater Cincinnati’s public relations community, where exceptional campaigns receive recognition. Each recognition comes with a framed […]
