Working in social media marketing I often think about this new generation of tech-savvy kids (and how I can keep up with them), and the even younger kiddos who are being brought up after them. A new generation of kids are being brought up in a world that has never existed before, a world where social media has existed since their births. A world where it […]
As the saying goes, it’s not what you know, it’s who you know. Below are networking ideas for public works professionals. Some of these ideas are specific to the Cincinnati region and Ohio, but you can most likely find something similar in your town and state. Local Chambers Business Chambers are always holding events where people with a variety of […]
There are more than 22,000 public relations professionals in the United States. The need for expert communications counsel is growing, as is the need for PR professionals to be able to expand their reach nationwide. Our Cincinnati public relations agency is excited to announce that we are officially the second Ohio representative of PRConsultants Group (PRCG), a collaborative network of award-winning, senior-level public relations and […]
Have you read the September 2017 Spectrum from the Society for Healthcare Strategy and Market Development (SHSMD)? The cover article, written by a hospital CEO and former SHSMD board member, is called “6 Things Your CEO Needs from You.” You may not have had time to read it, so here are a few things the author identifies […]
One of the things I like best about working for a leading Cincinnati-based marketing and communications agency is the variety of projects and clients—from developing creative campaign concepts to writing copy to refreshing branding–every day brings something a little bit different to keep me on my toes. And one of my favorite projects is conducting comprehensive communications audits for our valued clients. […]
I live in a modestly sized home. I drove the same Toyota Corolla for 15 years. My wardrobe could stand a serious upgrade. I say these things to demonstrate that I’m truly not an overly materialistic person. Yet, each fall, I mark my calendar and count down the days to Apple’s big announcement event — […]
From speaking to reporters and other stakeholders, to writing social media posts and website content, key messages are critical to ensure you’re consistent and focused in all your communications. Key messages, also known as the foundation of public relations, are usually three clear, concise statements that demonstrate the purpose and benefits of your public works […]
A Gantt chart is most commonly used as an internal document for project management, but it can also be useful for public involvement purposes. It can be used as a quick visual overview to communicate the timing and progress of your public works project(s) to stakeholders. Here are three tips to consider when creating a […]
Nowadays, social media has become a platform for many things: grudgingly long (and far too personal) Facebook statuses, the ability to keep up with people’s lives you never talk to…but it also serves as a news resource and way to communicate with brands. Over the past year, some big name brands have used social media […]
Here’s one of my favorite bits of design trivia: which brand’s famous logo only cost $35? Since 1971, Carolyn Davidson’s swoosh has grown to be one of the most recognizable brands in history. Nike’s logo epitomizes the elusiveness of logo design; some companies spend thousands of dollars on building their brand, and sometimes you nail […]
