By Erika Turan I’ve been a PR and marketing practitioner for more than 20 years now, the past seven years at this awesome, award-winning marketing and public relations agency in Cincinnati. I’ve seen a lot. I’ve done a lot. Some things have worked. Some things have failed miserably. Much like anything in life, there […]
By Christa Skiles Some people spend their time on Facebook looking at cute animal videos or vacation photos from their friends. While I do that, too, as someone who works at a marketing and communications agency, I’m rarely scrolling blindly through my own newsfeed. Rather, I’m always on the lookout for innovative ways organizations […]
By Autumn Grace Peterson I would never claim to be athletic. I was the kid who sat in the middle of the soccer field picking dandelions while her ultra-competitive dad’s vein bulged from his neck as he pled me to go for a goal. To this day, I am told my “run” looks more […]
It’s time for Rasor’s annual list of Favorite Things. It’s just like Oprah’s list, just not quite as famous. From puppies to hippos to beer, we cover it all. We wish you and yours a warm and happy holiday season. Fiona, the baby hippo. And if you don’t love her too, we can’t be friends anymore. The newly re-opened Music […]
As a marketing and PR professional for an award-winning, Cincinnati-based agency, most of the time I work behind the scenes on my clients, so to speak. From ghost writing articles to conducting research to coordinating design for materials and outreach efforts, I am not front and center—and that is just fine with me. In fact, growing up my mom always wanted me to become an on-air […]
By Ian Marker, Account Associate As someone who recently graduated from college with a degree in “strategic communications” (aka public relations for people who don’t speak academic institution) I thought I was equipped with everything I needed to be my own public relations and marketing CEO. What I found, after securing the all-important post-graduation […]
A purple orchid sits on my desk near the window. Its silent, natural beauty a sharp contrast to the practical, functional tools I have on my desk. Sometimes while I’m looking around in exasperation when the printer is acting up or my email won’t load fast enough, I’ll see the orchids and think, Well, at […]
Over the course of my career in marketing communications, I’ve conducted many interviews with clients, their employees, key stakeholders and target audience members across Greater Cincinnati, including backgrounding sessions, media training and prep and as part of comprehensive communications audits—where we take a deep dive into our client’s industry to gain valuable insight so they […]
Go ahead and Google the word “Fiona,” and the first result you get won’t be the princess from Shrek. Or Fiona Apple, the Grammy-award winning singer. The first page of results is nearly entirely about a baby hippo. Fiona, the bouncing, blubbery hippopotamus born prematurely at the Cincinnati Zoo in 2017, had all the odds […]
Working in social media marketing I often think about this new generation of tech-savvy kids (and how I can keep up with them), and the even younger kiddos who are being brought up after them. A new generation of kids are being brought up in a world that has never existed before, a world where social media has existed since their births. A world where it […]
