A purple orchid sits on my desk near the window. Its silent, natural beauty a sharp contrast to the practical, functional tools I have on my desk. Sometimes while I’m looking around in exasperation when the printer is acting up or my email won’t load fast enough, I’ll see the orchids and think, Well, at […]
Over the course of my career in marketing communications, I’ve conducted many interviews with clients, their employees, key stakeholders and target audience members across Greater Cincinnati, including backgrounding sessions, media training and prep and as part of comprehensive communications audits—where we take a deep dive into our client’s industry to gain valuable insight so they […]
Go ahead and Google the word “Fiona,” and the first result you get won’t be the princess from Shrek. Or Fiona Apple, the Grammy-award winning singer. The first page of results is nearly entirely about a baby hippo. Fiona, the bouncing, blubbery hippopotamus born prematurely at the Cincinnati Zoo in 2017, had all the odds […]
Working in social media marketing I often think about this new generation of tech-savvy kids (and how I can keep up with them), and the even younger kiddos who are being brought up after them. A new generation of kids are being brought up in a world that has never existed before, a world where social media has existed since their births. A world where it […]
As the saying goes, it’s not what you know, it’s who you know. Below are networking ideas for public works professionals. Some of these ideas are specific to the Cincinnati region and Ohio, but you can most likely find something similar in your town and state. Local Chambers Business Chambers are always holding events where people with a variety of […]
There are more than 22,000 public relations professionals in the United States. The need for expert communications counsel is growing, as is the need for PR professionals to be able to expand their reach nationwide. Our Cincinnati public relations agency is excited to announce that we are officially the second Ohio representative of PRConsultants Group (PRCG), a collaborative network of award-winning, senior-level public relations and […]
Have you read the September 2017 Spectrum from the Society for Healthcare Strategy and Market Development (SHSMD)? The cover article, written by a hospital CEO and former SHSMD board member, is called “6 Things Your CEO Needs from You.” You may not have had time to read it, so here are a few things the author identifies […]
One of the things I like best about working for a leading Cincinnati-based marketing and communications agency is the variety of projects and clients—from developing creative campaign concepts to writing copy to refreshing branding–every day brings something a little bit different to keep me on my toes. And one of my favorite projects is conducting comprehensive communications audits for our valued clients. […]
I live in a modestly sized home. I drove the same Toyota Corolla for 15 years. My wardrobe could stand a serious upgrade. I say these things to demonstrate that I’m truly not an overly materialistic person. Yet, each fall, I mark my calendar and count down the days to Apple’s big announcement event — […]
From speaking to reporters and other stakeholders, to writing social media posts and website content, key messages are critical to ensure you’re consistent and focused in all your communications. Key messages, also known as the foundation of public relations, are usually three clear, concise statements that demonstrate the purpose and benefits of your public works […]
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