By Erika Turan, APR Senior Account Executive I went to the grocery store the other day. I shop at a mega grocery store chain, and I really dig the place. Prices are good, people are friendly, and selection is great. Recently, the chain announced a change in its coupon policy. I’m a haphazard couponer at […]
By Erika Turan, APR Senior Account Executive In a previous blog, I offered four tips to create a great internship program based on the experience I’ve had supervising interns for many years. Here are four more tips: 1.Make your intern feel welcome When I was in college, I spent a semester away from my school […]
By Erika Turan, APR Senior Account Executive By my estimation, talented actors have a few options in how to manage their careers: 1. Continue acting, but branch out into sort-of related industries like directing, producing or writing (see: Shirley McClane, Tom Hanks, Julie Andrews). 2. Focus solely on acting, and do it really well (Meryl […]
By: Kaity Dunn Account Associate YouTube has implemented more advertising over the years, and usually when an ad interrupts my video viewing, I’m impatient and a bit resentful of the interruption. But today, I credit the first exception to my disdain of video advertising to toothbrush manufacturer Oral B. In Oral B’s Father’s Day commercial, […]
By Jimmy Caccamo Intern Many of you know of Dove’s most recent advertising ingenuity. The Dove Real Beauty “Sketches” clip (links copied below) has hit another homerun. The clip has 114 million hits in 25 languages stretching to 33 Dove Youtube channels. Does this ad reinforce product loyalty? Does it convert non-Dove brand users to […]
By Erika Turan, APR Senior Account Executive Mass retailer Abercrombie & Fitch recently attracted a wave of negative media attention when its CEO openly stated that the company “goes after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong […]
By Erika Turan, APR Senior Account Executive Once upon a time, I loved Martha Stewart. I subscribed to her magazine as a fresh-out-of-college, apartment-dwelling single gal, and studied the oversized, matte (not glossy) pages for tips on creating topiary window boxes (still totally going to do that),making a platter of beef wellington (with meringue clouds […]
Becky Fickenworth, APR Counselor and Project Manager I wouldn’t say I’m in the same boat with Jane Austen who said, “Surprises are foolish things. The pleasure is not enhanced, and the inconvenience is often considerable,” but for me, a little heads-up is always nice. I got thinking about surprises when I was walking to my […]
By Kaity Dunn Account Associate Inchworm, inchworm/Measuring the marigolds/You and your arithmetic/You’ll probably go far. For some reason I often think of this poem when I’m reporting the media hits a client has secured for an announcement or event. It’s like I’m an inchworm that works at a Cincinnati PR agency instead of garden. Aside […]
By Erika Turan, APR Senior Account Executive In a previous life, I worked for one of the biggest companies in Cincinnati, with about 12,000 employees. I volunteered to head the public relations & marketing department’s internship program, and for several years, dozens of interns rotated through our ranks. I learned a lot about managing interns […]
