By Victoria Knepp, Account Executive
The title pun sounded better in my head – I (like you) am still recovering from the hustle and bustle and much-needed break(ish) of the holidays.
Just like the diet we’ll start (and quit), the bad habit we’ll try to kick, and the unrealistic, albeit exciting list of goals we’ll set for ourselves this month, you can also dive into refreshing your social strategy.
By Libby Esterle, Senior Account Executive
As part of my blog “series” on social media and email marketing, I wanted to share some final thoughts on email marketing to wrap things up as we head into the new year.
By Libby Esterle, Senior Account Executive
Over the summer I shared some best practices and recommendations for leveraging social media at events and figured a nice follow up would be to do the same for email marketing. Much like websites, email marketing is here to stay and, when used strategically and thoughtfully, it can be a vital resource to maintain and build a loyal customer base and generate and convert leads.
By Elyn Buscani, Business Development, Account Manager
Hey marketers, we see you. We know that you’ve been overworked and stressed for too long, especially if you’re working in healthcare or hospitality marketing. And, although digital technology and automation are taking over more marketing functions, it has likely increased your workload.
By Erika Turan, APR, Senior Account Executive
Marketing budgets are among the first to be trimmed when organizations need to tighten their belts. Then there are companies whose marketing budgets are tight no matter what, sometimes due to the nature of their finances, like non-profits or small businesses, sometimes because leadership or finance doesn’t yet see the value of allocating for marketing.
By Libby Esterle, Senior Account Executive
Discovery audits are just one of the many services we provide as a comprehensive marketing and communications agency, and they prove very helpful when we are getting to know more about a new client and/or for clients making a significant change, like launching a new name or brand.
By Lynn Corbitt, Account Executive
Have you ever created a marketing campaign that you thought was going to hit it out of the park? You were able to touch on all the benefits of your product without being too salesy, and your tone and word choice was spot-on. When you finally rolled it out, though, it fell a little flat with your audience.
By Matt Fickenworth, Intern
Two weeks ago, we published Part One of this blog: a deep look into what went into the rebrand of our Twitter account – why we did it, how we did it, and our goals for the long run. In Part Two, we look at the results and analytics of the rebrand more than a year later. Let’s dive in.
By Matt Fickenworth, Intern
Just a young, bright, intelligent, ambitious, driven, passionate, charismatic intern. You might’ve heard the phrase – it’s a part of the bio of our revamped Twitter account ran by “the intern,” who also happens to be the person writing this blog. Today, we’ll be taking an in-depth look at what went into the rebrand of our Twitter account, and how it looks today.
By Elyn Buscani, Account Manager
As it did for every other facet of our lives, COVID-19 greatly impacted consumer media habits. eMarketer reports that U.S. adults increased media consumption across all types in 2020 to a new high of 13 hours, 21 minutes per day (58 extra minutes year-to-year). Now that federal and state guidelines have relaxed, and ballparks and other venues are filling with people, what does consumer media consumption look like and what should marketers consider?
Notifications
