By: Jimmy Caccamo, Account Associate Working at a Cincinnati based marketing firm, I need to constantly monitor different social media channels. The social media scene grows every day. There are new apps and social networks appearing overnight and the days of being solely on Facebook have long since passed. Do these networks have a chance […]
By: Kasi Kinnett, Account Associate I should always repeat the mantra “there’s an app for that,” whenever I run into anything that is difficult in my life. Grocery shopping is the bane of my existence. If I could cross one thing off of my chore list it would be grocery shopping over cleaning the toilet […]
By: Erika Turan, APR, Senior Account Executive Summer is coming, and with it the promise of road trips and plane trips of all shapes and sizes. We travel a few times a year as a family (husband, wife, and two young kids), and have found a few apps over the years that have proven themselves […]
By Kasi Kinnett, Account Associate Facebook has yet another new tool for the business owner or marketing strategist. Following in Twitter’s footsteps, Facebook is now allowing embedded posts. What does this mean? Simply put, a public Facebook post can be put right onto a website and appears as it does on Facebook, the exact same […]
By Kasi Kinnett, Account Associate Teens are leaving Facebook in droves, according to a study done by GlobalWebIndex (GWI). This comprehensive social media study showed that at the beginning of 2013, Facebook had a drop of 29 percent among active teen users, and an 11 percent drop overall in 2013. The reason for this decrease […]
By Jimmy Caccamo, Account Associate Some say Facebook is dying while others say it is stronger than ever. One thing we know at Rasor Marketing Communications is that the content is what’s important. A picture is better than words, and a video is better than a picture. Facebook recently updated its video feature and every […]
Jimmy Caccamo, Account Associate Today’s smart phone and tablet technology is growing quickly. We are in an age where personal consumer time is directed toward tablet and mobile-friendly devices and websites easily accesible on those devices. Pinterest raised $225 million more from investors in 2013. Pinterest will invest some of this capital into their core, […]
Kasi Kinnett, Intern As the year comes to an end, we take a look at some of the most popular social media apps, terms, songs and videos of 2013. The Harlem Shake “The Harlem Shake” is a catchy tune, and the song started a phenomenon with dance videos made by everyday people, featuring one person […]
By: Kasi Kinnett, Intern With every election comes a wave of political rants and sassy e-cards about opposing parties and issues. With the ability to “Like” organizations as well as befriend users, Facebook has become an outlet to not only let the world know what you had for lunch today, but also to re-post your […]
By: Jimmy Caccamo, intern Branding is one of the most important tools in a company’s tool belt. Branding can separate you from the competition, deliver brand loyalty from your target market and create company growth. Branding is, in essence, what helps easily diversify the marketplace. Since social media has been introduced businesses have found new […]
