By: Matt Fickenworth, Intern When the government takes on an infrastructure improvement project, they’re required to get the public involved. They need to get public input and opinions before they can move forward. The challenge is reaching a diverse group of people across all ages, which can be tough when each generation receives their […]
By Ian Marker, Account Associate Over 95 million photos and videos are shared on Instagram each day and with accounts depicting epic travel scenery or mouthwatering food setups, we can tell that not many posts are taken inside the native Instagram app anymore. More often than not, we’re transferring our best photos, shot on […]
Instagram currently has over 800 million users and is still growing—so how do you present yourself in the best way on this app? As a millennial, I go on Instagram at least once of day and have noticed trends that draw me more to certain profiles than others. I’ve pulled together a list of […]
Wendy’s: widely known for its fast food, but also known for their quick-witted Twitter page. If you haven’t followed the page, what are you doing with your Twitter account? The restaurant chain consistently serves sass on this platform, posting multiple times a day and frequently responding to mentions. People don’t just follow this account for […]
By Ian Marker, Account Associate We’ve all heard of Snapchat, and with 300 million monthly users, many of us have an account. According to Omnicoreagency.com,the company is no newbie to the social media game, marking its seventh anniversary in 2018. Working with clients at Rasor Marketing Communicationsin Cincinnati, we’re often asked if Snapchat is […]
By Ian Marker, Account Associate “The best camera is the one you have with you.” We all live in the digital age, whether we like it or not, and people are viewing more content per day than ever. To catch the attention of your audience, you’re going to need to help your photos […]
By Laura Whitman, APR, Community Relations Consultant Many things go into creating interesting and visually-compelling communications materials. From targeted email and social media updates to newsletters, posters and handouts, strong visuals– especially photos—are an important tool for grabbing the public’s attention and clearly communicating your messages. To ensure that your project photos are […]
By Erika Turan Fans of NBC’s juggernaut This Is Us have catapulted the show’s ratings since it launched in 2016. In fact, upward of 10 million people tune in each week to watch the generational drama that follows the Pearson family through triumph and heartbreak. Chief among the show’s touchpoints is its time-travel storytelling. […]
By Christa Skiles Some people spend their time on Facebook looking at cute animal videos or vacation photos from their friends. While I do that, too, as someone who works at a marketing and communications agency, I’m rarely scrolling blindly through my own newsfeed. Rather, I’m always on the lookout for innovative ways organizations […]
Working in social media marketing I often think about this new generation of tech-savvy kids (and how I can keep up with them), and the even younger kiddos who are being brought up after them. A new generation of kids are being brought up in a world that has never existed before, a world where social media has existed since their births. A world where it […]
