By Becky Fickenworth One day a few years ago, I realized I’d become something I’d never intentionally set out to be – a Soccer Mom. It’s tough not to become one when you have three boys who started playing soccer at age 4, two of whom will play soccer in college next year. Go […]
By Christa Skiles As someone who has worked in marketing and public relations her entire career, I’d like to let you in on a little secret that all communications professionals understand to be true: Every person you will ever meet thinks he or she knows what it takes to be a good communicator. […]
By Libby Esterle, Senior Account Executive I love variety and am fortunate to have a good deal of it in my career, working in a Cincinnati-based full-service marketing and communications agency. From writing and editing to conducting audits to brainstorming creative concepts, no day is the same and I love that. But in addition […]
By Erika Turan I’ve been a PR and marketing practitioner for more than 20 years now, the past seven years at this awesome, award-winning marketing and public relations agency in Cincinnati. I’ve seen a lot. I’ve done a lot. Some things have worked. Some things have failed miserably. Much like anything in life, there […]
Over the course of my career in marketing communications, I’ve conducted many interviews with clients, their employees, key stakeholders and target audience members across Greater Cincinnati, including backgrounding sessions, media training and prep and as part of comprehensive communications audits—where we take a deep dive into our client’s industry to gain valuable insight so they […]
Go ahead and Google the word “Fiona,” and the first result you get won’t be the princess from Shrek. Or Fiona Apple, the Grammy-award winning singer. The first page of results is nearly entirely about a baby hippo. Fiona, the bouncing, blubbery hippopotamus born prematurely at the Cincinnati Zoo in 2017, had all the odds […]
Here’s one of my favorite bits of design trivia: which brand’s famous logo only cost $35? Since 1971, Carolyn Davidson’s swoosh has grown to be one of the most recognizable brands in history. Nike’s logo epitomizes the elusiveness of logo design; some companies spend thousands of dollars on building their brand, and sometimes you nail […]
There’s a lot of divisiveness in today’s headlines, but there’s one story that virtually every Cincinnatian I know has rallied around this summer — that’s the tale of the Cincinnati Zoo and Botanical Garden’s media darling, Fiona the baby hippo. Unless you’ve been living under a rock or managed to avoid every imaginable news outlet, […]
How to Turn an RFP (Rather Frightening Prospect) into an RFP (Really Functional Process) Anyone who is reading this blog and knows me, likely knows that I am pretty Type A. Most definitely a creature of habit, I not only crave but THRIVE on routine. I am a planner who tends be well-organized, and I […]
I’ve never been a numbers person. I know folks who are, and I respect and admire them. I groan at the thought of dealing with taxes (I know I’m not alone here) and I still have nightmares about being in high school math class. Luckily, Rasor is the perfect mixture of right-brained and left-brained gurus, […]
