Category Archives: Communications

24 Jul
10 Jul
27 Feb

Wendy’s Twitter Account: A Case Study

Wendy’s: widely known for its fast food, but also known for their quick-witted Twitter page. If you haven’t followed the page, what are you doing with your Twitter account? The restaurant chain consistently serves sass on this platform, posting multiple times a day and frequently responding to mentions. People don’t just follow this account for […]

12 Dec
17 Oct

Your agency wants to know your budget? Tell them.

You’re about to hire a public relations and marketing agency. Maybe you need a full-blown strategic campaign that encompasses everything from media relations to brand work to research to web content. Maybe your team is just stretched to the limits and you need a partner to take the ball and run on some smaller-but-pressing writing […]

5 Sep
11 Apr

Are You Really a Good Communicator?

By Christa Skiles   As someone who has worked in marketing and public relations her entire career, I’d like to let you in on a little secret that all communications professionals understand to be true: Every person you will ever meet thinks he or she knows what it takes to be a good communicator.   […]

22 Feb

I Can Manage

By Libby Esterle, Senior Account Executive   I love variety and am fortunate to have a good deal of it in my career, working in a Cincinnati-based full-service marketing and communications agency. From writing and editing to conducting audits to brainstorming creative concepts, no day is the same and I love that. But in addition […]

1 Feb

You Need a Reason to Believe if You Want Your Marketing to Make an Impact

By Erika Turan   I’ve been a PR and marketing practitioner for more than 20 years now, the past seven years at this awesome, award-winning marketing and public relations agency in Cincinnati. I’ve seen a lot. I’ve done a lot. Some things have worked. Some things have failed miserably. Much like anything in life, there […]

22 Nov

From Phone Interviews to In-Person Interviews, These Hints Will Help You Nail It.

Over the course of my career in marketing communications, I’ve conducted many interviews with clients, their employees, key stakeholders and target audience members across Greater Cincinnati, including backgrounding sessions, media training and prep and as part of comprehensive communications audits—where we take a deep dive into our client’s industry to gain valuable insight so they […]