By Libby Esterle, Senior Account Executive I recently ran across an article in Ad Age (a popular outlet for those of us who work in the marketing and communications field) that listed, in their opinion at least, the most interesting ad campaigns of the 21st century. The article got me thinking about what ads I remember well throughout the years and why they stick […]
Three brands on Instagram that you need to see By Ian Marker, Account Associate Working for an award-winning Cincinnati marketing and communications agency has allowed me to utilize multiple social media platforms to advance our clients’ businesses. From Facebook to Pinterest, we know that social media is useful, free and here to stay. But if you were to ask me my […]
By: Autumn Grace Peterson, Account Associate Trap music serves to remind us of the value of being authentic; that not everything has to be hyper-produced and photoshopped to perfection. Curious? Read on! Every young professional has their own way of preparing for the workday. Some people prefer yoga, maybe a peaceful cup of coffee, or even a […]
By Erika Turan I’ve been a PR and marketing practitioner for more than 20 years now, the past seven years at this awesome, award-winning marketing and public relations agency in Cincinnati. I’ve seen a lot. I’ve done a lot. Some things have worked. Some things have failed miserably. Much like anything in life, there […]
By Autumn Grace Peterson I would never claim to be athletic. I was the kid who sat in the middle of the soccer field picking dandelions while her ultra-competitive dad’s vein bulged from his neck as he pled me to go for a goal. To this day, I am told my “run” looks more […]
It’s time for Rasor’s annual list of Favorite Things. It’s just like Oprah’s list, just not quite as famous. From puppies to hippos to beer, we cover it all. We wish you and yours a warm and happy holiday season. Fiona, the baby hippo. And if you don’t love her too, we can’t be friends anymore. The newly re-opened Music […]
As a marketing and PR professional for an award-winning, Cincinnati-based agency, most of the time I work behind the scenes on my clients, so to speak. From ghost writing articles to conducting research to coordinating design for materials and outreach efforts, I am not front and center—and that is just fine with me. In fact, growing up my mom always wanted me to become an on-air […]
A purple orchid sits on my desk near the window. Its silent, natural beauty a sharp contrast to the practical, functional tools I have on my desk. Sometimes while I’m looking around in exasperation when the printer is acting up or my email won’t load fast enough, I’ll see the orchids and think, Well, at […]
Go ahead and Google the word “Fiona,” and the first result you get won’t be the princess from Shrek. Or Fiona Apple, the Grammy-award winning singer. The first page of results is nearly entirely about a baby hippo. Fiona, the bouncing, blubbery hippopotamus born prematurely at the Cincinnati Zoo in 2017, had all the odds […]
As the saying goes, it’s not what you know, it’s who you know. Below are networking ideas for public works professionals. Some of these ideas are specific to the Cincinnati region and Ohio, but you can most likely find something similar in your town and state. Local Chambers Business Chambers are always holding events where people with a variety of […]
