By Christa Skiles In my free time – or at least the treasured little free time I insist upon each night before I fall asleep, when the dog has finally crashed from his evening walk and I’ve put the smartphone down for good – I love to read. Most often, my taste leans toward fiction, but I also love a good nonfiction […]
By Christa Skiles You have an exciting announcement to make. So, of course, you want to maximize your chances of getting your news out quickly to as many people as possible. Is a news conference in your future? It’s important to remember that reporters and editors are bombarded every day with far more messages than they could ever answer. While they’re always on the […]
By Ian Marker, Account Associate “The best camera is the one you have with you.” We all live in the digital age, whether we like it or not, and people are viewing more content per day than ever. To catch the attention of your audience, you’re going to need to help your photos […]
Autumn Grace Peterson, Account Associate Category: Social Media Over the past few years, Twitter has become much less of a pre-teen hub for duck face pictures and sassy sub-tweeting and much more of a platform for business communication. As a business or a professional, you want to make sure you’re putting your best foot forward. […]
By Christa Skiles You’ve probably heard the adage, “Write what you know.” But, when you’re a communications professional at a full-service marketing and public relations agency, more often than not you’re called upon to write about a diverse array of topics, many of which you probably won’t know much about at the start of your engagement. That’s OK, and maybe even […]
By Erika Turan Case studies are an integral part of a marketer’s arsenal, helping to convey compelling information about a brand, product or service. With the ability to transcend a number of industries, from hotels to healthcare to manufacturing, their applicability is endless. Our award-winning Cincinnati marketing agency creates them for an array of clients, […]
Autumn Grace Peterson, Account Associate I’m not sure what’s been increasing faster recently: the temperature or my workload. The only thing that has been keeping me sane this summer season is an abundance of lists. I continuously update a large ongoing list with a variety of tasks ranging from replying to an email to larger projects. Admittedly, this mammoth record of responsibilities can […]
By Laura Whitman, APR, Community Relations Consultant Many things go into creating interesting and visually-compelling communications materials. From targeted email and social media updates to newsletters, posters and handouts, strong visuals– especially photos—are an important tool for grabbing the public’s attention and clearly communicating your messages. To ensure that your project photos are […]
By Ian Marker, Account Associate If you’ve read my last blog, Instagram: What’s in Your Branding Toolbox?, you know an Instagram page is a great place for a business to express its brand using pictures to convey an identity. Strategic planning and focus is involved when trying to curate the perfect-looking page for your brand. But life isn’t perfect and, to […]
By Libby Esterle, Senior Account Executive Recently, I wrote a blog about Pay-Per-Click (PPC) ads, discussing what PPC ads are, how they work and the advantages of running a PPC (also called Google AdWords or paid search) campaign. As discussed, PPC is a great, fast and easy way to improve your search rankings by moving your […]
