By Libby Esterle, Senior Account Executive As a member of a Cincinnati-based marketing and communications agency, I wrote a blog awhile back recounting some memorable ads throughout the ages. And much like TV ads that vary in tone from country to country, I realized a lot of the shows I stream on Netflix or Amazon […]
By Brittnay Bell Social media has modernized what was previously known as word-of-mouth advertising. The digital age of sharing, liking, tweeting and tagging one person now has the ability to reach hundreds, thousands and even millions of people instantaneously, with just one post. We’ve previously written about how brands can utilize influencer marketing to reach […]
Reach your target audience with genuinely crafted content for meaningful relationships. By Brittnay Bell Social media influencers are personas who have built engaged communities on social platforms around their personal brand. Through carefully crafted content, authentic interactions, and witty and engaging personalities, social influencers connect with their followers and build micro communities of users who […]
By: Erika Turan A good friend of mine recently presented at a global conference. It was a great opportunity for him to share his experience working at a Fortune 500 company for more than two decades. However, when he asked me to offer feedback on his presentation, I was struck by how his message […]
By Libby Esterle, Senior Account Executive Years ago, an old boss of mine described websites as “the new company trifold/brochure.” Nowadays, with almost everyone and everything having one, it’s hard to believe that there was a time when they were considered “newfangled.” But he wasn’t wrong—these days websites are typically the first place people […]
By Christa Skiles, Senior Account Executive Before I came to Rasor Marketing Communications, I spent 15 years working in the world of professional theatre. So, it should come as no surprise that I still choose to spend a substantial portion of my free time in the dark watching larger-than-life stories play out on a […]
By Christa Skiles I’ve been working in the world of communications for more than 20 years now. And, while I know that’s really just a drop in the bucket where time is concerned (or at least — having recently celebrated another birthday — that’s what I’m going to keep telling myself), it now feels […]
By Ian Marker, Account Associate As someone who recently graduated from college with a degree in “strategic communications” (aka public relations for people who don’t speak academic institution) I thought I was equipped with everything I needed to be my own public relations and marketing CEO. What I found, after securing the all-important post-graduation […]
Go ahead and Google the word “Fiona,” and the first result you get won’t be the princess from Shrek. Or Fiona Apple, the Grammy-award winning singer. The first page of results is nearly entirely about a baby hippo. Fiona, the bouncing, blubbery hippopotamus born prematurely at the Cincinnati Zoo in 2017, had all the odds […]
I live in a modestly sized home. I drove the same Toyota Corolla for 15 years. My wardrobe could stand a serious upgrade. I say these things to demonstrate that I’m truly not an overly materialistic person. Yet, each fall, I mark my calendar and count down the days to Apple’s big announcement event — […]
