By Libby Esterle Senior Account Executive Definition of GENERIC- from Merriam-Webster 1 a : relating to or characteristic of a whole group or class :general b : being or having a nonproprietary name <generic drugs> c : having no particularly distinctive quality or application<generic restaurants> 2 : relating to or having the rank of a biological genus — ge·ner·i·cal·ly adverb — ge·ner·ic·ness noun As I sat down with my coffee the other […]
Erika Turan, APR Senior Account Executive Howdy, partner. It took me awhile to realize just how much further I could go with great vendor partners. For the first few years of my career, vendors were just people to go to when I needed to buy stuff. They weren’t part of the team. Fast forward a […]
Kaity Dunn Account Associate In order to make informed marketing and communications decisions, it’s important to have data as a compass to guide the messaging. At our Cincinnati public relations agency, Rasor Marketing Communications, we often use surveys to measure public awareness and opinion for a project or service. For some large transportation projects for […]
By Erika Turan, APR Senior Account Executive There are at least a hundred good reasons to think about hiring a marketing communications agency. Here are a few reasons to think about hiring a great marketing communications agency. 1. Because they can provide an outside perspective. Before working in an agency, I spent 15 years in […]
Kaity Dunn Account Associate SJ: Like I say in my biography, I hate PowerPoint, Kaity. People who know what they’re talking about don’t need PowerPoint. If you need slides, it shows you don’t know what you’re talking about. KD: Steve, are you sure you want to make a sweeping generalization like that? I say PowerPoint is […]
By Libby Esterle Senior Account Executive The other night, my annual People magazine subscription renewal notice came in the mail to my husband’s chagrin. An example of previous years’ conversations: Him: “Why do you care about other people’s live so much? People you don’t know and will probably never meet? ” he’s asked several times […]
By Kaity Dunn Account Associate I’m in the middle of reading Chip Heath and Dan Heath’s New York Times bestseller, Made to Stick: Why Some Ideas Survive and Others Die. In Made to Stick, the Heath brothers write about what makes some ideas “sticky.” A sticky idea is one that is understood, memorable and impactful. […]
What have I gotten myself into? For fun this past summer, I willingly chose to live with 13 strangers for a week. No, I wasn’t a contestant on Big Brother. (To be completely upfront, I don’t really even know what that means as I’ve never watched the show.) And to be more upfront, my […]
