Changing Your Company’s Name? Start Here
By Libby Esterle, Senior Account Executive
One of the services we offer as a comprehensive marketing and communications agency are discovery audits— a thorough process that is designed to help our clients best position themselves in their industry and differentiate them from their competitors.
By Erika Turan, APR
For millions of us, March 2021 signaled the one-year mark of working from home. We’ve mastered (or attempted to master) Zoom meetings, cats-as-coworkers, creating home office spaces, and juggling children who need extra support and attention of their own.
By Stephanie Rasor, Marketing and Analytics Consultant The number of social media platforms has grown rapidly while the staff supporting the effort often remains the same. The social media snowball was gaining momentum before the pandemic. Today there’s an increased need for digital communication coupled with reduced staff. It may not be healthy, or even […]
By Elyn Buscani, Business Development Everyone can probably recall a famous marketing blunder. I still remember the story I heard decades ago of why the Chevy Nova was not selling in Mexico (“Nova” literally means “No go” in Spanish. Definitely not a feature you want in your new car). With social media, thousands of people […]
By Brittnay Bell, Account Executive My personal email account is a hot mess. I get upwards of 30 promotional emails a day, some useful, some not — and my New Year’s resolution was to clean up my Gmail account and unsubscribe from emails that were no longer sparking joy. Then, one email stopped me in […]
By Erika Turan, APR TikTok. It’s a new, yet wildly popular social media platform. It’s all videos that are 60 seconds or less. And Gen Z is crazy about it. There are 800 million users worldwide (and counting), and 41% are ages 16 – 24. The app is not without controversy. There are parents pulling […]
By Libby Hagedon, Account Executive Last year, one of my good friends in Alaska introduced me to the wonder that is Fat Bear Week. What is Fat Bear Week, you ask? I think the Washington Post summed it up best: “Think of Fat Bear Week as a March Madness meets Nathan’s Famous Hot Dog Eating […]
By Brittnay Bell, Account Executive As 2020 comes to an end (anyone else let out a huge sigh?!), and we look ahead to 2021, I’m sure you find yourself evaluating and planning your social strategy. I’m here to encourage you to focus on content that will grow your engagement, not your followers, because social media […]
How Leveraging the Media in Clever Ways Can Help You Stand Out By Libby Esterle, Senior Account Executive As part of a regional marketing and communications agency, our team is well-versed in working with the media. From proactive pitching to distributing press releases to coordinating and hosting press conferences and events, our agency has many […]
What my experience in planning virtual public meetings taught me – and how it’s helped me host virtual events with friends and family. By Brittnay Bell, Account Executive Like much of the rest of the world, the pandemic has forced much of my life online. I’ve hosted family holidays, a baby shower, and even attended […]
