By Elyn Buscani, Business Development When Mason City Council approved a $2 million small business stimulus package, Rasor got a dream project. We had the opportunity to help our longtime client, the City of Mason, distribute much-needed money to support small businesses during the economic crisis caused by the COVID-19 pandemic. Who wouldn’t want this […]
By Erika Turan, APR I’ve found myself on page 24 of a marketing plan more than once, with a brain that’s just deep fried. Coming up with creative tactics and innovative programming that ties back to strategic, measurable goals is challenging stuff, and at some point, just typing the word “brochure” in bullet points over […]
By Libby Esterle, Senior Account Executive As a communications and marketing professional, I know that each person has their own unique writing style that is reflected in their voice and tone. I, for instance, tend to be a bit more straightforward and matter of fact when I write, whereas some of my other agency colleagues […]
By Libby Hagedon, Account Executive “Should we be advertising on Facebook?” is a question we hear often. Facebook has made it hard for any of its Business Page owners to ignore the advertising opportunities that it presents. Messages like “This post is performing 86% better than the rest of your posts! Boost it for $10 […]
By Elyn Buscani, Business Development After experiencing a week when I was swinging between joy (hearing about a successful first day back in-person for my youngest son) and meltdown (in fear of missing a rapidly approaching major work deadline), it’s time to take a breath and start this new week on the right foot. I’m […]
How to make your communication efforts really resonate with your audience members By Libby Esterle, Senior Account Executive Several months ago, I finally watched “Six Feet Under,” courtesy of Amazon Prime (as I didn’t spring for HBO when it aired 20+ years ago). And although it took me a few episodes to really get into […]
By Stephanie Rasor, Marketing and Analytics Consultant We’re a curious group at Rasor and are always trying to learn more about clients’ needs. In July, we partnered with NuVoodoo to see how marketing efforts had changed in the initial months of COVID entering the United States. If you missed the whitepaper you can find it […]
By Libby Hagedon, Account Executive Who would have thought that disappearing video would be one of our favorite ways to share our lives on social media? Instagram Stories — 15-second videos, photos or text that disappear after 24 hours — are shared by 500 million users every day. Instagram is a great way for small […]
By Libby Esterle, Senior Account Executive As a marketing and communications professional, most of my time is spent on work that ranges from drafting copy to proofing and editing team member’s work (always important to have a second set of eyes on things) and developing strategic marketing plans. And while I love working with words, […]
By Mimi Rasor, APR, President As we all know, COVID-19 has turned our world upside down. Life as we know it has changed, and we will feel the effects of it for a very long time. Fortunately, we are also starting to responsibly re-open and this got us thinking—what’s the best way to connect with […]
