By Libby Esterle Senior Account Executive Someone once defined “insanity” as “doing the same thing over and over again and expecting different results.” While this may be true, there is also an inherent value in being consistent- as long as it is done right. Recently, a co-worker sent me a link to several stories to […]
Erika Turan, APR Senior Account Executive An article from Business Insider on “10 hit songs you only know because they were in commercials” got me thinking about other songs that get your toe tapping when the commercial starts. A fantastic music choice in a commercial seals the brand’s identity. It can either be forgettable or […]
Kaity Dunn Account Associate SJ: Like I say in my biography, I hate PowerPoint, Kaity. People who know what they’re talking about don’t need PowerPoint. If you need slides, it shows you don’t know what you’re talking about. KD: Steve, are you sure you want to make a sweeping generalization like that? I say PowerPoint is […]
By Libby Esterle Senior Account Executive The other night, my annual People magazine subscription renewal notice came in the mail to my husband’s chagrin. An example of previous years’ conversations: Him: “Why do you care about other people’s live so much? People you don’t know and will probably never meet? ” he’s asked several times […]
By Erika Turan Senior Account Executive In the marketing world, how do you know when your product has made the big time? Well, to a certain degree, it’s when it crosses the radar of the writers at “Sesame Street.” PBS’ unexpected mega-hit “Downton Abbey” is one of the most successful series in the network’s history. […]
By Libby Esterle Senior Account Executive There is no escaping it. If you work in a public relations and marketing agency like I do, media relations is a big part of the job. Whether it is drafting and distributing releases, crafting thought leadership pieces or bylined columns, or pitching the next “big” story, reporters and […]
Erika Turan, APR Senior account Executive There are a certain percentage of disclaimers added to advertising and marketing that make me wonder just what the marketer was thinking when it was added. Well, in all likelihood, it wasn’t the marketer, it was probably someone in the legal department. Either way, it doesn’t really matter who […]
By Libby Esterle Senior Account Executive When we first got our DVR, I was in heaven. Even though I fought it for awhile (although I can no longer image WHY I fought it – I think I was worried I would start watching TOO much TV at the time. Silly Libby.), I quickly learned to […]
By Erika Turan Senior Account Executive The Super Bowl is coming! And there are two things that get me pumped: the recipes that show up everywhere for various dips to serve during the game, and the commercials. Seriously, I have no idea who is playing in the Super Bowl. But working in a Cincinnati marketing […]
Libby Esterle Senior Account Executive I’ve always loved to read and write, so I guess it’s no real surprise that I ended up in the communications business. And while I still spend a great deal of time reading books, I AM surprised by just how many poorly-written books are not only published, but become best […]
