Autumn Grace Peterson, Account Associate I’m not sure what’s been increasing faster recently: the temperature or my workload. The only thing that has been keeping me sane this summer season is an abundance of lists. I continuously update a large ongoing list with a variety of tasks ranging from replying to an email to larger projects. Admittedly, this mammoth record of responsibilities can […]
By Haley Taylor Rasor Marketing Communications is an award-winning, full-service communications agency in Cincinnati that also happens to be DBE, SBE, WBE and EDGE certified. What do all of those acronyms mean? The alphabet soup identifies our agency as certified to participate in multiple supplier diversity partnerships. Many projects throughout the country have requirements […]
By Laura Whitman, APR, Community Relations Consultant Many things go into creating interesting and visually-compelling communications materials. From targeted email and social media updates to newsletters, posters and handouts, strong visuals– especially photos—are an important tool for grabbing the public’s attention and clearly communicating your messages. To ensure that your project photos are […]
By Christa Skiles, Senior Account Executive Before I came to Rasor Marketing Communications, I spent 15 years working in the world of professional theatre. So, it should come as no surprise that I still choose to spend a substantial portion of my free time in the dark watching larger-than-life stories play out on a […]
By Ian Marker, Account Associate If you’ve read my last blog, Instagram: What’s in Your Branding Toolbox?, you know an Instagram page is a great place for a business to express its brand using pictures to convey an identity. Strategic planning and focus is involved when trying to curate the perfect-looking page for your brand. But life isn’t perfect and, to […]
By Libby Esterle, Senior Account Executive Recently, I wrote a blog about Pay-Per-Click (PPC) ads, discussing what PPC ads are, how they work and the advantages of running a PPC (also called Google AdWords or paid search) campaign. As discussed, PPC is a great, fast and easy way to improve your search rankings by moving your […]
Autumn Grace Peterson, Account Associate Graduation season is upon us. One thing that terrified me a year ago, when I graduated, was the fear that I would cease to learn. Miami University, my alma mater, is a liberal arts school which gave me the opportunity to study a variety of subjects. I wondered, “if I am doing similar […]
In the fast-paced and constantly moving marketing communications industry, there are some days where we have mile long to-do lists and 12 hour days and others when we’re done with our client work at lunch time. So when you’ve crossed off everything you had to do, here’s what you can add to your to-do list. […]
Writing is one of our main areas of expertise at this Cincinnati marketing and communications agency. Writing is a powerful form of communication, and it’s something that I believe everyone can, and should, feel confident doing. Whether you’re volunteering and need to send out an email to your team, you’re checking in with your child’s […]
Just as websites have become the “new” brochure for companies, digital ads have become the new Yellow Pages. A big part of online/digital advertising comes in the form of Pay-Per-Click (PPC) ads, also known as Google AdWords or paid search. These are ads that appear at the top of the web search page when […]
