Just as websites have become the “new” brochure for companies, digital ads have become the new Yellow Pages. A big part of online/digital advertising comes in the form of Pay-Per-Click (PPC) ads, also known as Google AdWords or paid search. These are ads that appear at the top of the web search page when […]
By Christa Skiles As someone who has worked in marketing and public relations her entire career, I’d like to let you in on a little secret that all communications professionals understand to be true: Every person you will ever meet thinks he or she knows what it takes to be a good communicator. […]
By Ian Marker, Account Associate We’ve all seen those social media accounts that have their act together. Beautiful images help tell the story of a brand. Today, we live in a world driven by pictures. We scour the internet at work seeing pictures from our last Google search, become annoyed with pop-up advertisements of the newest perfume from Macy’s and to […]
By Libby Esterle, Senior Account Executive I recently ran across an article in Ad Age (a popular outlet for those of us who work in the marketing and communications field) that listed, in their opinion at least, the most interesting ad campaigns of the 21st century. The article got me thinking about what ads I remember well throughout the years and why they stick […]
Three brands on Instagram that you need to see By Ian Marker, Account Associate Working for an award-winning Cincinnati marketing and communications agency has allowed me to utilize multiple social media platforms to advance our clients’ businesses. From Facebook to Pinterest, we know that social media is useful, free and here to stay. But if you were to ask me my […]
By: Autumn Grace Peterson, Account Associate Trap music serves to remind us of the value of being authentic; that not everything has to be hyper-produced and photoshopped to perfection. Curious? Read on! Every young professional has their own way of preparing for the workday. Some people prefer yoga, maybe a peaceful cup of coffee, or even a […]
By Ian Marker, Account Associate We tend to write a lot as marketers and communicators of the world, so that makes us perfect when it comes to nailing down five new blogs and two new social media calendars in eight hours, right? It may be true for some, but certainly not most. What […]
By Christa Skiles I’ve been working in the world of communications for more than 20 years now. And, while I know that’s really just a drop in the bucket where time is concerned (or at least — having recently celebrated another birthday — that’s what I’m going to keep telling myself), it now feels […]
by Autumn Grace Peterson, Account Associate It’s advertisers’ favorite holiday: the Super Bowl. As the 2018 Super Bowl unfolded, I was reminiscing about past advertising. Of all of the ads ever in Super Bowl history, one stood out among the crowd. I guarantee if you were to mention this commercial to a group […]
By Libby Esterle, Senior Account Executive I love variety and am fortunate to have a good deal of it in my career, working in a Cincinnati-based full-service marketing and communications agency. From writing and editing to conducting audits to brainstorming creative concepts, no day is the same and I love that. But in addition […]
