By Libby Esterle, Senior Account Executive Recently, I wrote a blog about Pay-Per-Click (PPC) ads, discussing what PPC ads are, how they work and the advantages of running a PPC (also called Google AdWords or paid search) campaign. As discussed, PPC is a great, fast and easy way to improve your search rankings by moving your […]
Autumn Grace Peterson, Account Associate Graduation season is upon us. One thing that terrified me a year ago, when I graduated, was the fear that I would cease to learn. Miami University, my alma mater, is a liberal arts school which gave me the opportunity to study a variety of subjects. I wondered, “if I am doing similar […]
In the fast-paced and constantly moving marketing communications industry, there are some days where we have mile long to-do lists and 12 hour days and others when we’re done with our client work at lunch time. So when you’ve crossed off everything you had to do, here’s what you can add to your to-do list. […]
Writing is one of our main areas of expertise at this Cincinnati marketing and communications agency. Writing is a powerful form of communication, and it’s something that I believe everyone can, and should, feel confident doing. Whether you’re volunteering and need to send out an email to your team, you’re checking in with your child’s […]
Just as websites have become the “new” brochure for companies, digital ads have become the new Yellow Pages. A big part of online/digital advertising comes in the form of Pay-Per-Click (PPC) ads, also known as Google AdWords or paid search. These are ads that appear at the top of the web search page when […]
By Christa Skiles As someone who has worked in marketing and public relations her entire career, I’d like to let you in on a little secret that all communications professionals understand to be true: Every person you will ever meet thinks he or she knows what it takes to be a good communicator. […]
By Ian Marker, Account Associate We’ve all seen those social media accounts that have their act together. Beautiful images help tell the story of a brand. Today, we live in a world driven by pictures. We scour the internet at work seeing pictures from our last Google search, become annoyed with pop-up advertisements of the newest perfume from Macy’s and to […]
By Libby Esterle, Senior Account Executive I recently ran across an article in Ad Age (a popular outlet for those of us who work in the marketing and communications field) that listed, in their opinion at least, the most interesting ad campaigns of the 21st century. The article got me thinking about what ads I remember well throughout the years and why they stick […]
Three brands on Instagram that you need to see By Ian Marker, Account Associate Working for an award-winning Cincinnati marketing and communications agency has allowed me to utilize multiple social media platforms to advance our clients’ businesses. From Facebook to Pinterest, we know that social media is useful, free and here to stay. But if you were to ask me my […]
By: Autumn Grace Peterson, Account Associate Trap music serves to remind us of the value of being authentic; that not everything has to be hyper-produced and photoshopped to perfection. Curious? Read on! Every young professional has their own way of preparing for the workday. Some people prefer yoga, maybe a peaceful cup of coffee, or even a […]
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