By Libby Esterle, Senior Account Executive
Discovery audits are just one of the many services we provide as a comprehensive marketing and communications agency, and they prove very helpful when we are getting to know more about a new client and/or for clients making a significant change, like launching a new name or brand.
By Lynn Corbitt, Account Executive
Have you ever created a marketing campaign that you thought was going to hit it out of the park? You were able to touch on all the benefits of your product without being too salesy, and your tone and word choice was spot-on. When you finally rolled it out, though, it fell a little flat with your audience.
By Erika Turan, APR, Senior Account Executive
It’s an irresistible siren call for many businesses and organizations, especially those with fledgling marketing efforts: if one message is good, 30 must be better.
There are just a few problems with that approach, unfortunately:
Love pizza? You’re in really good company. Three billion pizzas, or 46 slices of it are sold for every person in the country, every year. In all, 100 acres of pizza are eaten every day in the U.S. It’s a lot of pepperoni, no question, but it’s also a crowded (and competitive) field. Pizza lovers […]
