By Erika Turan, APR Senior Account Executive When did “sex sells” become the mantra for advertising? I can’t prove it, but I think I can make a convincing argument that there are some Egyptian hieroglyphics out there of a voluptuous young woman who wants to sell cat embalming for your personal tomb. Whenever it started, […]
By Erika Turan, APR Senior Account Executive By my estimation, talented actors have a few options in how to manage their careers: 1. Continue acting, but branch out into sort-of related industries like directing, producing or writing (see: Shirley McClane, Tom Hanks, Julie Andrews). 2. Focus solely on acting, and do it really well (Meryl […]
By Erika Turan, APR Senior Account Executive In a previous life, I worked for one of the biggest companies in Cincinnati, with about 12,000 employees. I volunteered to head the public relations & marketing department’s internship program, and for several years, dozens of interns rotated through our ranks. I learned a lot about managing interns […]
By Libby Esterle Senior Account Executive Someone once defined “insanity” as “doing the same thing over and over again and expecting different results.” While this may be true, there is also an inherent value in being consistent- as long as it is done right. Recently, a co-worker sent me a link to several stories to […]
Erika Turan, APR Senior account Executive There are a certain percentage of disclaimers added to advertising and marketing that make me wonder just what the marketer was thinking when it was added. Well, in all likelihood, it wasn’t the marketer, it was probably someone in the legal department. Either way, it doesn’t really matter who […]
By Libby Esterle Senior Account Executive When we first got our DVR, I was in heaven. Even though I fought it for awhile (although I can no longer image WHY I fought it – I think I was worried I would start watching TOO much TV at the time. Silly Libby.), I quickly learned to […]
By Erika Turan, APR, Senior Account Executive As a proud member of Gen X (holla for Depeche Mode and Tiger Beat!), I very distinctively remember watching TV shows and movies where every product on-screen was hidden. That kid wasn’t drinking a Coke, he was drinking something labeled “Soda.” His mom wasn’t in the laundry room […]
By Libby Esterle, Senior Account Executive I am not a shopper. You would be hard-pressed to find me in any kind of department store. No Macy’s, no Kohl’s, no Dillard’s. In fact, if I can’t find it at TJ Maxx, Plato’s Closet, Sam’s Club or Kroger, I probably don’t need it. That said, when it […]
