Category Archives: Advertising

7 Feb

Just how dumb are we? Wait, don’t answer that.

Erika Turan, APR Senior account Executive There are a certain percentage of disclaimers added to advertising and marketing that make me wonder just what the marketer was thinking when it was added. Well, in all likelihood, it wasn’t the marketer, it was probably someone in the legal department. Either way, it doesn’t really matter who […]

5 Feb
3 Feb
10 Jan

Five infographics links worth viewing

By Kaity Dunn Account Associate Infographics (information graphics) are a great way to show complicated content in a streamlined, easy-to-read form. They combine images with data and facts in a visually appealing format. Below are five fun infographics links: • Infographipedia.com – This is an infographics search engine where you can search thousands of infographics […]

27 Dec
29 Nov

2 things to love (and hate) about product placement

 By Erika Turan, APR, Senior Account Executive As a proud member of Gen X (holla for Depeche Mode and Tiger Beat!), I very distinctively remember watching TV shows and movies where every product on-screen was hidden. That kid wasn’t drinking a Coke, he was drinking something labeled “Soda.” His mom wasn’t in the laundry room […]

6 Nov

Attention Black Friday Shoppers: You are as Unique as Everyone Else

By Libby Esterle, Senior Account Executive I am not a shopper.  You would be hard-pressed to find me in any kind of department store.  No Macy’s, no Kohl’s, no Dillard’s. In fact, if I can’t find it at TJ Maxx, Plato’s Closet, Sam’s Club or Kroger, I probably don’t need it. That said, when it […]