by Autumn Grace Peterson, Account Associate It’s advertisers’ favorite holiday: the Super Bowl. As the 2018 Super Bowl unfolded, I was reminiscing about past advertising. Of all of the ads ever in Super Bowl history, one stood out among the crowd. I guarantee if you were to mention this commercial to a group […]
By Libby Esterle, Senior Account Executive I love variety and am fortunate to have a good deal of it in my career, working in a Cincinnati-based full-service marketing and communications agency. From writing and editing to conducting audits to brainstorming creative concepts, no day is the same and I love that. But in addition […]
By Erika Turan Fans of NBC’s juggernaut This Is Us have catapulted the show’s ratings since it launched in 2016. In fact, upward of 10 million people tune in each week to watch the generational drama that follows the Pearson family through triumph and heartbreak. Chief among the show’s touchpoints is its time-travel storytelling. […]
By Erika Turan I’ve been a PR and marketing practitioner for more than 20 years now, the past seven years at this awesome, award-winning marketing and public relations agency in Cincinnati. I’ve seen a lot. I’ve done a lot. Some things have worked. Some things have failed miserably. Much like anything in life, there […]
By Christa Skiles Some people spend their time on Facebook looking at cute animal videos or vacation photos from their friends. While I do that, too, as someone who works at a marketing and communications agency, I’m rarely scrolling blindly through my own newsfeed. Rather, I’m always on the lookout for innovative ways organizations […]
By Autumn Grace Peterson I would never claim to be athletic. I was the kid who sat in the middle of the soccer field picking dandelions while her ultra-competitive dad’s vein bulged from his neck as he pled me to go for a goal. To this day, I am told my “run” looks more […]
It’s time for Rasor’s annual list of Favorite Things. It’s just like Oprah’s list, just not quite as famous. From puppies to hippos to beer, we cover it all. We wish you and yours a warm and happy holiday season. Fiona, the baby hippo. And if you don’t love her too, we can’t be friends anymore. The newly re-opened Music […]
As a marketing and PR professional for an award-winning, Cincinnati-based agency, most of the time I work behind the scenes on my clients, so to speak. From ghost writing articles to conducting research to coordinating design for materials and outreach efforts, I am not front and center—and that is just fine with me. In fact, growing up my mom always wanted me to become an on-air […]
By Ian Marker, Account Associate As someone who recently graduated from college with a degree in “strategic communications” (aka public relations for people who don’t speak academic institution) I thought I was equipped with everything I needed to be my own public relations and marketing CEO. What I found, after securing the all-important post-graduation […]
A purple orchid sits on my desk near the window. Its silent, natural beauty a sharp contrast to the practical, functional tools I have on my desk. Sometimes while I’m looking around in exasperation when the printer is acting up or my email won’t load fast enough, I’ll see the orchids and think, Well, at […]
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