Why a Clear Brand Identity Will Improve Your Business This years Digital Dialogue Conference featured plenty of insightful presentations, and honestly I left the conference feeling energized. Pride for Cincinnati as well as the communications and marketing fields were common themes among the speakers. And as with many networking events I’ve attended, getting together with […]
By: Kasi Kinnett, Intern With every election comes a wave of political rants and sassy e-cards about opposing parties and issues. With the ability to “Like” organizations as well as befriend users, Facebook has become an outlet to not only let the world know what you had for lunch today, but also to re-post your […]
By: Jimmy Caccamo, intern Branding is one of the most important tools in a company’s tool belt. Branding can separate you from the competition, deliver brand loyalty from your target market and create company growth. Branding is, in essence, what helps easily diversify the marketplace. Since social media has been introduced businesses have found new […]
By Kasi Kinnett, Intern You may have noticed that your Facebook newsfeed looks a little different these days. So long Farmville requests and bye-bye daily horoscopes. Recently, users have flooded news feeds with comic strip status updates using an app called Bitstrips. This app lets the user create their own avatar and post their own […]
By Erika Turan, APR Senior Account Executive Having a few case studies at the ready can come in mighty handy these days. A case study provides a summary, analysis and results from a marketing or public relations campaign. They can be used to: illustrate to your leadership team what you’ve found to be effective (or […]
By Erika Turan Senior Account Executive Who doesn’t love Mark Wahlberg? I mean, come on. The actor who morphed himself from Boston street hooligan to leader of the Funky Bunch to Calvin Klein underwear model to Hollywood star who rakes in millions in each film is a fairly loveable guy. Wahlberg’s new movie, “Broken City,” also […]
By Libby Esterle Senior Account Executive You know something is more than just a passing trend if The Disney Channel latches on it to enough to create an entire series. Case in point? The newly-aired “Dog with a Blog” show. And not only does Stan the dog blog, he talks, too! So, what used to […]
The interest in Pinterest: should your business be on it? Pinterest set the marketing world on fire this year and every mother, bride and DIY-hopeful created virtual pinboards of their hearts’ desires on the Internet. As Pinterest’s first growth spurt comes to a plateau we wonder – should all businesses be a part of the […]
