Category Archives: Marketing

27 Dec
13 Dec
11 Dec

what is my belly button saying?

By Kaity Dunn Account Associate I used to think the term “brand” only applied to businesses or goods. However, with the surge of online platforms made for individual expression, the term “personal brand” has appeared to name the obligation we have to identify ourselves in this connected world. Of course our online presence is important, […]

6 Dec
29 Nov

2 things to love (and hate) about product placement

 By Erika Turan, APR, Senior Account Executive As a proud member of Gen X (holla for Depeche Mode and Tiger Beat!), I very distinctively remember watching TV shows and movies where every product on-screen was hidden. That kid wasn’t drinking a Coke, he was drinking something labeled “Soda.” His mom wasn’t in the laundry room […]

31 Oct
29 Oct
17 Oct