By Erika Turan, APR Senior Account Executive When did “sex sells” become the mantra for advertising? I can’t prove it, but I think I can make a convincing argument that there are some Egyptian hieroglyphics out there of a voluptuous young woman who wants to sell cat embalming for your personal tomb. Whenever it started, […]
Erika Turan, APR Senior Account Executive An article from Business Insider on “10 hit songs you only know because they were in commercials” got me thinking about other songs that get your toe tapping when the commercial starts. A fantastic music choice in a commercial seals the brand’s identity. It can either be forgettable or […]
By Erika Turan Senior Account Executive In the marketing world, how do you know when your product has made the big time? Well, to a certain degree, it’s when it crosses the radar of the writers at “Sesame Street.” PBS’ unexpected mega-hit “Downton Abbey” is one of the most successful series in the network’s history. […]
