By Libby Esterle Senior Account Executive The other night, my annual People magazine subscription renewal notice came in the mail to my husband’s chagrin. An example of previous years’ conversations: Him: “Why do you care about other people’s live so much? People you don’t know and will probably never meet? ” he’s asked several times […]
Erika Turan, APR Senior account Executive There are a certain percentage of disclaimers added to advertising and marketing that make me wonder just what the marketer was thinking when it was added. Well, in all likelihood, it wasn’t the marketer, it was probably someone in the legal department. Either way, it doesn’t really matter who […]
By Libby Esterle Senior Account Executive When we first got our DVR, I was in heaven. Even though I fought it for awhile (although I can no longer image WHY I fought it – I think I was worried I would start watching TOO much TV at the time. Silly Libby.), I quickly learned to […]
By Erika Turan Senior Account Executive The Super Bowl is coming! And there are two things that get me pumped: the recipes that show up everywhere for various dips to serve during the game, and the commercials. Seriously, I have no idea who is playing in the Super Bowl. But working in a Cincinnati marketing […]
Libby Esterle Senior Account Executive I’ve always loved to read and write, so I guess it’s no real surprise that I ended up in the communications business. And while I still spend a great deal of time reading books, I AM surprised by just how many poorly-written books are not only published, but become best […]
By Erika Turan APR There was a time, long ago, when people said what they meant. And no, I don’t just mean that they were truthful or direct, but that folks didn’t rely on verbal crutches to get them through a conversation. They could state matter-of-factly, “It was so hot today. I was sweating through […]
