Tag Archives: B2B marketing

22 Dec

Winning the B2B Content Marketing Battle: Part 2

By Jimmy Caccamo, Account Associate In my last blog I discussed content marketing and how B2B companies have difficulty on the content marketing front. In order to produce great content marketing you need to set some goals. What do you wish to accomplish? Raise awareness, promote a new service, portray company culture, etc.? After you’ve […]

by
17 Dec

Winning the B2B Content Marketing Battle: Part 1

By Jimmy Caccamo, Account Associate I work at Rasor Marketing Communications, a Cincinnati marketing and communications firm. Content marketing presents itself in some form to us every day whether it is for a client or internally, so I’ve developed quite the relationship with it. Content marketing can be demanding, but there is a secret to […]

by