Today’s smart phone and tablet technology is growing quickly. We are in an age where personal consumer time is directed toward tablet and mobile-friendly devices and websites easily accesible on those devices. Pinterest raised $225 million more from investors in 2013. Pinterest will invest some of this capital into their core, mobile service which has seen a growth of 50 percent in 2013.
Pinterest is a collaboration of pinboards that provide ideas ranging from recipes to home décor, to workout routines, to fashion. Women currently make up 80% of the site’s users.
How does this relate to restaurants? Restaurants had projected sales of $660 billion in 2013. That’s a lot of cash. Restaurants also make delicious food they want customers to consume. What better way to do that than with a picture, and food is one of the top categories pinned on Pinterest.
Note: Monthly and yearly amounts spent at restaurants are amounts spent per person.
Check out this infographic because the numbers don’t lie: